Home > Paid Traffic Sources > Facebook & Instagram

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"People Talking About" metric (3)

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Facebook is introducing some more changes for Page owners - the People Talking About.

They released a useful pdf that talks about this, and also "Reach".

This is not just important for Page owners, but also Facebook Advertisers.



I expect "People Talking About" to become a targeting criteria in Fb Ads at some point (maybe its already there).

People Talking About is determined by:

• Liked your Page
• Liked, commented on, or shared your Page post
• Answered a Question you’ve asked
• Responded to your event
• Mentioned your Page
• Tagged your Page in a photo
• Checked in or recommended your Place

You can check the report here:

http://www.facebook-studio.com/fbass...ightsGuide.pdf

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Nice, I was wondering what that meant..

How would we use it for marketing? See how many times our ad has been interacted with?

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I'm thinking, you'd know what kind of reach that target would have, cause everything isn't popular all the time, but if you target something that's talked about alot, instead of just being popular (liked once, but the audience might of lost interest).

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