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Improve targeting using pops? (6)

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Hi everyone,

I have an offer which is a gift card for a clothes shop (Primark), so I'm guessing that my target would be women.

Is there a way to improve my targeting so that at least most of the men are left out?

In popads I have used categories (shopping, etc), choosing those most likely to be visited by women, although I'm not sure how accurate these categories are.

In zeropark, I have run a "keywords" campaign with clothes, fashion, etc. as keywords

Is this a good approach, or should I instead simply do a RON campaign and then cut placements, devices, etc.?

Thanks everyone for your help!

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Trying to leave the men out - that would be hard to do on pop. (FB would be the source to do that on.)

Targeting by categories or keywords will probably seriously limit your traffic volume.

It may be better to just run RON and either whitelist or blacklist. Each placement will send different ratios of men vs. women etc. but it may be best to not even consider that, and just blacklist/whitelist based on placement performance, period.

You mentioned you've tried targeting by category and keywords - how did that work out for you? You've done so much testing already, may as well set up a RON camp and compare results to see if you're getting better/worse CR, and go from there.

Also - this may be an obvious question: Since pop is broad traffic, why not just promote offers that appeal to both men and women?



Amy

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Amy pretty much nailed it, it's hard/impossible to target males on any other source except facebook. POP sources are selling a mix and there is no way to target particular interests on it in a meaningful way - the categories, keywords and all the similar options are not accurate at all and by using them, you will just kill your volume.

With such sources, you need to a find an offer that suits the broad demographics, not the other way around. The angle can help you achieve this too - don't sell "a gift card for females", sell "a gift card for you or your beloved one" - this way you can target both males and females at the same time.

In case the offer really requires deeper demographics targeting, it's not suitable for POP traffic and you need to find another source.

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Thanks Amy and matuloo for your answers, it's all clear now!

I have been here for a few months, but it still amazes me how you guys (and gals) take the time to answer everyone of our questions, giving away ideas that probably took you years to grasp...

Makes me believe in the human race (or at least in affiliates) again :-)

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Amy loves to help people, you can see it in her eyes

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Haha - takes one to know one my dear friend.


Amy

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