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What crosses the mind of someone clicking on a pop? (8)

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Hi guys (and gals), I have a question for you:

It is hard for me to get into the mind of someone who might be interested in an offer that appears in an unwanted popup.

I mean, everytime a popup opens for me (either on the computer, or on the phone), I close it straight away, even before it loads, as

a) it is annoying
b) I know beforehand that it's not going to interest me, whatever it is

But obviously (and luckily for us) some people don't seem to think like that (otherwise there would be no conversions at all).

So do you have any idea of what the mindset is of someone who might click (and hopefully convert)? That would help me build some "annoying" lps :-)

Thanks everyone!

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It is an impulse decision made in a split second.

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Thanks for your post - this is a topic that's VERY worthy of exploring for anyone who runs pop.

Pop is interruption marketing. On the most part the audience isn't targeted. So basically we're trying to push really broad-appeal offers at a general audience hoping they'd be interested enough to convert.

Here are a couple of lander tips that will hopefully help you in building your "annoying" landers:


1)First and foremost - you need to somehow catch the visitor's attention! They're busy doing something else on the target website when your lander pops up - so you need to somehow turn their attention away from what they're doing and put it on your lander for a few seconds. Here are some tips on how to achieve that:

http://stmforum.com/forum/showthread...ase-CTR-by-200


2)Make the lander seem relevant to the visitor as much as possible. Stuff like showing them their country's flag, calling out their country/city, calling out their handset brand and model, making the lander theme look similar to something they're used to seeing (fb, system messages, whatsapp, etc. - disclaimer: doing so may break TOS of traffic source and/or offer advertisers so be careful)...will catch the visitor's eye and make them think "hey - this may have something to do with me - I better take a look!"


Lander loading speed is of course very crucial as well. Nobody's going to wait for an ad to load.

http://stmforum.com/forum/showthread...ter-Cheatsheet

More tips can be found in links listed in the following thread under the section "Trying decreasing your page load speed":

http://stmforum.com/forum/showthread...-AM-FAQ-Thread



Amy

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with good targeting pops may hit the right audience, and the % of clicks will be rather high. It's natural for people who are interested in some service, and seeing the pops offering it makes them click to find out more

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Almost everyone claims that they ignore advertising - and that's usually true, until they see an advert that speaks unusually well to their interests, concerns, fears or hopes.

The people who are clicking on our pops probably claim to their friends that they never click on ads.

Something I find worthwhile with any form of interruption marketing - and pops are of course the most interrupty of interruptions - is to think about what would cause me to click. Sure, it's a hard target - but I don't think there's a person on the planet who will literally never click on any ad.

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This is soooo true, everyone is complaining about ads, everyone claims they would never click an ad ... but yet, millions of people click ads all the time, there's a recipe for any kind of mind

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Thanks for your answers everyone!

So, the conclussion is, write an ad (or pop, in this case) to appeals to someone, right?

Quick question, to sum up: do you think some people less familiar with technology might even think that the ad (pop) came from the phone itself? (ie, you have a virus), and can we plan the content like it, or always as if it were a proper ad?

Hope my question makes sense :-)

Thanks for your time again everyone

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Yes, and in an ideal case not just someone, but everyone POPs dont have much targeting options, so you gotta use copy that appeals to as broad audience as possible. That's why the battery saver apps converted so well on pops, because frankly, EVERY smartphone user is upset about the low battery life.

Exactly, significant part of your conversions will come from people who will think exactly this way, they will think it's a system alert etc ... that's why such LPs are not all that OK anymore, people were complaining about being misled/cheated too much The more you can make your copy/ad look as a natural part of the phone/os-interface, the better the CVR will be.

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