POP Question - Seem to be .. (10)
Hi Stackers,
I feel as if I have capped with impressions with a particular TS and now they are recommending me to increase frequency capping. (I am using a few TS's.. this question's just about one of them)
Would it be profitable to do this? Lets say I make it 2 or 3 impressions per user every 24 hours.
I seem to be stuck on the idea that if lets say a user converts first time, wouldn't it be a loss to show them the ad 2 or 3 times more?
Generally when one caps out.. what should be done? Btw they do not have a pop under option for this source so I can not use any other promo method.
Do let me know what you guys think! Thanks.
test it out and you will know.
Generally speaking, increasing the frequency will get you more traffic volume, but your conversion rate will likely decrease.
This is why I always start a camp at 1/24, and would only increase frequency when the camp becomes green and doing high enough ROI.
The main metric we are concerned about is the overall amount of profits - this is what you're trying to maximize when playing with frequencies, not ROI/CR. I think I've made that mistake in the past. 
Amy
it's hard to predict the outcome from increasing the capping. I suggest testing as well, cause it depends on the niche, ad quality, targeting. Start with 2/24, as showing the ad more times may be really annoying for your traffic. Just test the reaction first.
sometimes as an impulse users might close the pop up window before they get a good look at it.
every now and then it happens to me and its almost impossible to reach to that LP or site as i closed the window before i understand what it was.
so 2/24 is how i would have caped it at first and as AMY(Vortex) mentioned once the campaign turn green its time to raise the caps
Originally Posted by vyapari
The thing you should worry about is the lower CTR that will be the result of higher CAP, as Amy already mentioned.
The biggest impact on CTR has a situation where a surfer get's your LP popped multiple times in a short period of time, they will be ignored more often than not. To fight this, it's good to try different approach to capping, instead of using 24 hour interval, set it to 3 hours or so but still keep 1 impression. So instead of 3/24 use 1/3 for example.
I know this is not possible on all networks, so another thing you can use when raising the cap is to create a cloned campaign and use lower bid. This can work sometimes too.
Cap settings need to be tested quite a lot before you find out which one gives you the best results.
Hey vyapari!
How are you?
As it was mentioned above, increasing capping is one of the ways of increasing your volume. It makes sense to increase daily capping in case your campaign is positive with a margin of at least 30%. If this is the case, it may be the right time to test increasing capping. It's important for you to understand that “to test” may mean that you can still decrease your profit, but you'll only know it after testing.
It’s crucial that you grasp which impression is the one in which you start losing. Basically, you'll try increasing from 1 to 2 so as to check the evolution. You've still got a margin to increase? Let's increase to three and monitor. With a capping of 3, my margin started to be smaller, let's get back to 2. That's how it's done.
Regarding your worries about a subscribed user seeing your offer: affiliaxeguy made a good point about the fact that (sometimes) users close offers before they really see them.
Personally, I’ve never had this problem, as we've got the safety fallback feature on our platform. This tool redirects already subscribed users to another offer so as not to lose them. You should definitely ask your AM to know whether or not your afnetwork also has this tool.
Cheers!
Thanks to everybody for the quick replies!
Really did help a lot.
In my case, I had a few guys competing with me bidding 5x my bid.
@Matuloo- So instead of 3/24 use 1/3 for example. -> Will test this for sure.
@
@Vortex - Well in the last few days, Ive been murdered with somebody outbidding me. Ill keep you updated on how caps go!
@affiliaxeguy - Thanks for your input sir!
@traffichunt - I think 2/24 would be right but I may combine this with that Matuloo recommended. Cheers!
Thanks again guys!
Originally Posted by vortex
This is why I always start a camp at 1/24, and would only increase frequency when the camp becomes green and doing high enough ROI.
The main metric we are concerned about is the overall amount of profits - this is what you're trying to maximize when playing with frequencies, not ROI/CR. I think I've made that mistake in the past.
Amy
Originally Posted by mj10pop
ROI is just the %, you should care more about PROFIT.
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