Hello,
I want to monetize my app with video ads.
What network would you recommend?
Thanks!
I had different results depending on country, game type, ad type (rewarded video or interstitial video), but my top choices are Chartboost, AdMob and Vungle. I usually split test between them and keep the best performing one.
You could even go the route of using different networks for each country if the performance is very different and you have tons of users to justify the effort.
Thanks!
what kind of ecpm you get for interstitial in countries like USA or Australia?
and do you use a specific tool for split testing the networks?
Right now I'm getting around $15 - $20 ecpm for USA with Chartboost for video interstitials, placed after the finish a level with fallback to static interstitial if they don't have video inventory. This is for a game with more levels. If I remember correctly the ecpm for an endless game I promoted in the past was a lot lower, so I don't think two apps will be the same.
As for testing I usually assign each new user to a "funnel" when they open the app for the first time. Let me give you an example. Let's say each new user is assigned to A,B,C,D randomly (so you'll have 25% of users to each).
A = Video interstitial after level finish from Chartboost + Rewarded video for currency from Vungle
B = Video interstitial after level finish from Vungle + Rewarded video for currency from Chartboost
C = Video interstitial after level finish from Chartboost + IAP for currency
D = Static interstitial after level finish from AdMob + IAP for currency
I make sure each ad has his own unique campaign so I can see how much money does A,B,C combination make. Since you'll have equal amount of users going through each funnel you can see which one is more profitable.
I choose this approach because just looking at ecpm might be misleading. For example using video interstitial instead of static might bring higher ecpm but make users leave your app sooner, since it's more annoying. But maybe going for lower ecpm with static interstitial might make up with higher retention (more ad views) + IAP, making you more money.
Hope you get the idea.
Hi
Clickky offers great solutions for app monetization with a range of formats to choose from including video ads that you were interested in. Once you signed up to the platform, you get access to your admin dashboard. There you can choose the ads format and get a code. We also offer SDK for Android, you can ask a manager in the live chat about it. You will be able to follow statistics in real time on the dashboard. You can check the today’s eCPM rates for the publishers for different geo and OS here. Depending on the country and OS the publishers may get from $3 to $18.