Hi,
Is it a good idea to pause fb ads daily on those bad hours? Will it affect the quality when I rerun the facebook ads?
If an ad is optimized very well by FB already the last thing I would do is pause it.
If it's doing well for you, never pause it. If you really have to stop it, what you can do is bring it down to a low budget, but don't pause it.
I am not sure all the advice here is correct ... just sayin'
if you wanna pause ads because bad hours, please don't pause them and let them continue optimising.
in the other hand, what i do for don't having bad hours is trying with different offers at same time so in this way you can pause/play them(offers) easily.
Cheers!
My suggestion would be just keep the ads going.
I read on the last thread, that a guy who spends 100k a month, pauses on unprofitable hours....
Couldn't you use an accelerated delivery method and use lifetime instead of daily budget to capitalize on that?