What causes an offer to be paused? (8)
So I'm just starting out and I've launched maybe 4-5 campaigns so far and just about all of them have been paused a day or 2 after I've started running them. When an offer gets paused, is it something that I'm doing on my end or is the network pausing the offer because of other potential reasons? I'm just trying to figure out if I'm doing something completely in the wrong way while being unaware of it.
My process so far to test the waters has just been to get my affiliate link (from peerfly), add it and my banner to Go2Mobi, and launch the campaign. I have not setup tracking yet or landing pages and will work on doing that soon. The recent offer that I've had paused was after 19k impressions with a click through rate of 0.20% just in case that is relevant.
Offers will come and go, but having 4-5 pause on you in a row after 1-2 days of running them - now that's just bad luck.
You need to talk to your AM to find out the reason why each offer was paused, and whether they were just paused for YOU, or if the offers were pulled from the network.
Sometimes a network will pause an offer for a specific affiliate because they've generated some leads, and the advertiser wishes to evaluate and confirm lead quality before letting the affiliate run further. And of course if an affiliate has been caught running the offer in non-compliant ways or using non-compliant creatives, they can be banned from running an offer. But I highly doubt that you were the reason for the offers pausing, considering the volume you've been sending (0.20% of 19k is what....38 clicks to the offer?)
As for reasons why an offer is pulled from a network - the offer may no longer (if ever) be generating enough profits for the advertiser (i.e. they're not able to make the leads back out), or the advertiser may be running into cashflow problems, or they may have received a legal warning of some sort (e.g. from google if it's a playstore app, or from the FDA, etc., due to some affiliates running too aggressive and getting caught). In case of advertiser cashflow issues, sometimes the offer will be made available again when the issues are resolved. Also, some offers are temporarily paused while the aff network or advertiser is fixing technical problems in the backend.
These are just a few of the possible reasons. You should check with your AM to find out exactly what happened in your case. Good luck! 
Amy
Thank you Amy for the reply. I kinda figured that it was just bad luck. I have messaged my AM so hopefully they can confirm that it's that and nothing more. Thank you so much for elaborating on the subject! And yep, you're right on the click count.
Hey @sociam, I'm Alex, the
Btw, PeerFly is a great choice, also ClickDealer is a nice one to start with and it's set as a template on the tracker, so the postback (the most secure and reliable method of counting conversions) will be generated automatically. As well as we have pre-set settings for Go2Mobi as a traffic source. You can learn more infomation about
Here are other tracking solutions available on the market:
http://stmforum.com/forum/showthread...-Software-2016
Originally Posted by alexom
I've been happy with PeerFly for sure. I wanted to try ClickDealer but I got denied due to lack of experience so I think I'm gonna try and stick with PeerFly for now until I can get my first converting and eventually profitable campaigns going before I try applying to other networks again.
Hey, great!
I'm leaving to nyc at Affiliate Summit for the weekend, so I'm pretty sure, won't be online. But, here are initial steps you have to perform after register on AdsBridge:
- Create traffic source http://news.Adsbridge.com/traffic-source-creation/
- Affiliate network http://news.adsbridge.com/affnetwork-setup-2/
- Create offer http://news.adsbridge.com/createoffer/
- Create campaign https://www.youtube.com/watch?v=ABtymJY_2xc
Btw, I'm glad you solved the issue with aff network! With PeerFly you'll have no problems with approve and tracking setup:
1)select PeerFly from the templates here - http://take.ms/6ggSs
2)your settings will look like - http://take.ms/LK9ch
3)select PeerFly from drop-down list on Offer creation page and paste your offer link into the required link - http://take.ms/Xox9A
4)paste campaign link on your traffic source side (you could find it here - http://take.ms/9RZTb)
5)paste AdsBridge postback on PeerFly side (http://take.ms/jsWbK). Your postback for PeerFly you could find here - http://take.ms/D28d0
Take care
Thanks alexom! I'm all setup. That definitely helped though because I did just about everything except the postback thing in step #5. What exactly does that do? Is that telling
Glad to hear that!
Some words about
Server-to-server postback URL is the most secure and reliable method of counting conversions. Use the URLs which you can see on the 3-rd step of creating campaings to pass conversions from affiliate networks.
This is a template of the postback -
http://xxxxx.ab4all.com/trackpixel/t...ACE&cdata=YOUR _CUSTOM_DATA&status=REPLACE
xxxxx - your unique subdomain in our system
tid – is used for passing the AdsBridge click ID from affiliate network back to tracker. It is the only required parameter in the postback without which conversions won’t be passed. After the “=” sign in this parameter, you need to insert affiliate network macro instead of YOUR_NETWORK_TOKEN, which will be replaced by the value that came in a parameter entered in the Tracking Sub ID field when setting an offer.
amt – passes the dynamic value of a payout by conversion.
txid – is set only for CPS offers. It allows tracking of several conversions from one click ID.
cdata – passes any parameter straight to the source traffic without saving on our side.
status - passes the status of conversion, if your affiliate network provides such kind of option.
To set the postback correctly, you need to substitude placeholders like YOUR_NETWORK_TOKEN, REPLACE with the relevant parameters of your affiliate network and delete the part of the postback, that won't transfer any information.
Here is more extended explanation:
Take a look at this scheme
The moment you click on the banner is the moment of the first redirect, so traffic source adds the tracker’s unique click ID to the campaign URL, which in the case of conversion identifies the creative, on which the user has clicked.
Then, the user is redirected from the tracker to the offer’s link, now tracker adds its unique click ID in the offer’s URL.
Further, there is a conversion takes place and the postbacks are fired back in the reverse order. And here comes unique click id. Affiliate network inserts in the tracker’s postback a click id, which had received at the time of redirect from tracker to the offer and fires this postback. Tracker catches the conversion, matches click id with its database and records information about the conversion in the statistics.
Next tracker substitutes a click id, which had received in URL at the time of redirect from tracker when the user clicked on the ad and fires postback. Traffic source also matches click ID with its database and records this data in the statistics.
Once you understand this simple algorithm, you can easily set the tracking between different platforms in minutes. As a rule, the difference is only in the names and values of the tokens, which pass a unique click ID. Firstly, from the traffic source to the tracker, and then, from the tracker to CPA network.
Hope this was helpful
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