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Mobile Sweeps - xx per day to xxxx per day (3)

07-26-2016 09:41 AM #1 mlsj96 (Member)
Mobile Sweeps - xx per day to xxxx per day

Hi STM family,


How's your all doing? Wish you all doing awesome!

My short term Goal is to make xx per day to xxxx per day within 3 months.
1st stage : xx per day. 2nd stage : xxx per day. 3rd stage : xxxx per day .

My Plan is launch 3 campaign a day everyday and scale the one with high potential to get positive ROI. repeat the step every day.


I had decided to focus on mobile sweepstake vertical for now, and had running few campaign lately but yet have any success , so i might need your all advice on my campaign .


My campaign detail as below :


Due to tight budget , i choose offers payout around $2 to promote.


Campaign #1 :
Traffic source : Zeropark
Vertical : Sweepstakes - WIN Cash $500
Payout : $1
Daily Budget : $10
Geo : IQ
Cost : $30.29
Convert : 2
Rev : $2
Profit : -$28.29

Screenshot in Voluum :
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Lander screenshot :
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Both lander i created my self and use two different headline for both lander.



Campaign #2
Traffic Source : Zeropark
Vertical : Sweepstakes - WIN iPhone 6s
Payout : $2.2
Daily Budget : $10
Geo : MY
Cost : $20.07
Convert : 0
Rev : $0
Profit : -$20.07

Screenshot in Voluum :
Attachment 12196

Lander Screenshot :
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i split testing two different network CD and mPire on this lander.



Campaign #3
Traffic Source : Zeropark
Vertical : Sweepstakes - Win iPhone 6s
Payout : $2
Daily Budget : $10
Geo : TH
Cost : $15.44
Convert : 0
Rev : $0
Profit : -$15.44


Screenshot in voluum :
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Lander screenshot :
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Campaign #4
Traffic Source : Zeropark
Vertical : Sweepstakes - Win iPhone 6s
Payout : $0.48
Daily Budget : $10
Geo : VN
Cost : $14.17
Convert : 1
Rev : $0.48
Profit : -$14.23


screenshot in voluum :
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Lander screenshot :
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All this 4 campaign setup in zeropark are almost the same :
Premium PPV > RON > Bid (i add 50% from average bid) > Mobile Only > Frequency filters (12h) .

every time when i launch the campaign the daily budget will finish within 30min, is this usually like this?


One more question is , i was thinking to focus one more vertical to promote , beside than sweepstakes, is any other suggestion ?


thank you
Marco

07-26-2016 11:34 PM #2 vortex (Senior Moderator)

Kudos for taking massive action! An awesome start so far. Below are some suggestions for you:

1)When you're new to launching camps, try not to make yourself launch 3 camps/day. You will no doubt make lots of "mistakes" which is a part of the learning process. It would be much less expensive to make those mistakes on the first couple of campaigns you launch, rather than make the same mistakes repeatedly over many campaigns because you're launching too fast.

2)When you have no experience in a geo+vertical, start by testing 2-3 offers that are recommended by AMs from different affiliate networks, and rip 5-10+ landers from a spy tool like adplexity. You need at least 1 of the offers to convert well enough to allow you to get enough conversions to cut landers down to a winner lander, and testing 2-3 proven offers will improve your chances. Using ripped landers in the beginning will maximize your chances of finding a decent lander.

3)Testing at a bid that's 50% higher than the average like you're doing is a good idea if you just want to see whether an offer will convert. However, to find the optimal bid, the more bids you test the better. I usually suggest to start by testing 3 bids - low average high - simultaneously, by running 10-20x payout to each camp. Then you can pause the 2 camps with the lowest ROI and just leave the best one running (using it to continue testing offers and landers).

4)Once you have a winning lander that you know can convert reasonably well, you can then test as many offers as is reasonably possible. Basically go to all the aff networks you're a member of and test all the offers you can find for your geo and offer type. Also include the winning offer from your initial round of testing, using it as the "test control".

5)Once you have a good lander+offer combo that is at least close to breaking even, you can cut everything that isn't profitable: placements, OSs, carriers, browsers, hours of days etc.

Of course you can start cutting stuff from day one, but keep in mind that you should probably retest some of the stuff you cut, after you've found a better offer and/or lander - because it may be profitable then.

Testing multiple offers and landers from the start will improve your chances of finding something profitable. Thanks for starting this follow-along and I look forward to further progress updates!



Amy

07-27-2016 01:23 AM #3 mlsj96 (Member)

Thanks Amy! I'm more clear on what to do now ! Noted , I will keep update this thread ~

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