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Shoud I stop them? (Appetiser method) (14)

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Hi guys,
I need some suggestions.

I'm running two campaigns with the Appetiser but got no conversions anyway, since these are my first ones, I expected it.

These are results from Go2Mobi

July 23 in a couple of hours (then stopped because I couldn't take care of it)


Today (July 25)


The first campaign is a Pokemon Go Plus Sweepstake (payout 2$ - country Australia) and the second one is Slickdeals an iOS app (payout 0,6$ - country USA) for online shopping. Both suggested by my AM.

On July 23 clicks were growing quickly. Today both campaigns look almost dead, especially the second one.
According to these data and spend, do you think I should kill the campaign? Should I try to blacklist/whitelist something?

EDIT: Received an email by my AM and the second offer has expired. BTW I noticed by looking at the data that for a few clicks I've spent more than for the first offer. I couldn't match the cost even if those clicks were all conversions! What do you think? Is American traffic so expensive?

Thank in advance

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For a $2 CPM bid, your CTR is way too low.

Also, get a tracker...., You cant just use Go2Mobi

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This was all wrong, sorry. FIrst of all, you don't bid $2.5 CPM unless you have a mega profitable campaign or you hold shares in go2mobi Next, it's not a good idea to enter these markets (US, AU) at all unless you have some experience under your belt. And last thing, with this data you cant really do any sort of optimization.

Cut it for now, look for offers in cheaper GEOs and then restart. To learn the game, you need to start getting muliple conversions in a steady way and for cheap, Asia or Africa are your friends at this stage

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Yes, stop them.

In the future, I would suggest you include as much of the following data as you can (especially as a newbie), since you'll be able to get others to help you on your campaigns 10x quicker, and you will learn 10x quicker.

It seems like a lot of data, but when you know how to read the data, and draw conclusions from it, it will change your life.


Screenshot of ads
Screenshot or URL of landing page
Voluum data by ad
Data by lander
Data by offer
Data by Geo
Data by placement or targeting method
Data by device
Data by browser
Data by browser version
Data by OS

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First of all, thanks for replies!

@presfox: I have a tracker but I decided to post go2mobi's data just to show the results in a faster way

@matuloo: no need to say sorry, your help is prescious . Regarding the CPM, with go2mobi I always set 3x payout offers as daily budget so if the payout for the second offer is 0,60$ I write 1,8$. I don't know why this time CPM became that big. Could it be because I whitelisted the deviced and iOS? Or maybe USA traffic is that expensive?
When you say that with this data I can't do any optimization you mean I need to look at my tracker's data (devices type, OS etc) or that since there is no conversion nothing can be done?

Ok, I'll launch some offers in those countries and I'll open a follow-along but I need not to make the same mistake with go2mobi I did now

@johnaff: you're right. For next campaign I'll include all that you suggested

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Use manual bidding next time and start with a way lower value. I assume this was the result of auto bidding, am I right? Also, 3x offer payout as the daily budget is not enough, try to at least spend 20 or 30 bucks in the first day.

Zero conversions means very limited options when it comes to optimizing anything. You can maybe cut some placements with lousy CTR but thats about it Im afraid.

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Ooops I think I've explained myself wrong about setting budget and bidding. I'll start again . It's for "Daily Budget / Placement" that I wrote 3x the payout while as "Daily Budget" I chose 50$ and, yes, I set auto-bidding as "Bid Type". Like this


For the next time:
In "Bid Type" I'll choose "Standard" and manually the CPM bid. Do you have any suggestion on how can I choose the right bid? In the Appetizer the "Auto Bid" was suggested

In "Daily Budget" I think that 50$ should be ok.
Like this


Regarding "Daily Budget / Placement", could you clarify a couple of things? Why the "3x payout rule" is so suggested? What happens if I have a payout, say, like 10$ and I write 2$ here (offers are for Tier 3 countries)? I should have traffic with a smaller cost compared with the payout, shouldn't I?

Thanks in advance

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you cut a placement when it has spend the 3x payout and you have no conversions, has nothing to do with the daily budgert

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The budget per placement is there to save you in case of a large non-performing placement - I do not use this setting personally at all. When I start a new campaign I always watch it closely during the first few hours so I can spot these placements straight away and block them on the fly. But I guess for a new person, it's still a good rule to follow.

In case of high payout offers, you would have to alter the limits accordingly. When running $0.5 offer, $2 is enough to spend on a placement to see if the placement has potential or not. With a $10 payout offer, $2 worth of traffic will not cut it anymore tho and you'd have to use higher limit. But once you start promoting offers with such high payouts, you will already know how to watch your campaigns.

For now, keep the daily budget per placement, but don't use auto bidding. To figure out what's a good bid, you will need to test several levels unfortunately. You need something that gives you good CTR but still isn't too high to give you too expensive traffic.

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Ok, in any case I can always set the daily budget in order not to spend too much money

For a beginner you suggested to launch some campaigns that can give some steady profit. To accomplish this I'm searching for offers (of course in Tier 3 GEOs) like pin submit, sweeps and so on. Do you think these could be good? The point is that if I can't even have some conversion I can't optimize anything and I say in my mind "0 conversions...what the fuck can I do now?"

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@davidep - the first thing to do in your situation as a newbie is to test as many offers as possible.

Here's the hard truth about affiliate offers: just like most other products, most of them suck.

You'll need to test a lot of offers in the beginning to find a few that give you conversions at a rate that's possible to optimise. It's not uncommon to go through 10 or even 20 offers before you find a good one.

Your search parameters look solid - Tier 3, PIN submits and sweeps. Test lots and you'll find something good!

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Thanks for your reply Caurmen .
Yes that's what I've understood and accepted even if, as you said, it's the hard truth but I won't give up and I'm going to test soooo much . I just want conversions to happen as soon as possible

BTW, as soon as you are free could you please reply HERE?

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This is the answer Im afraid

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Ok guys, thank you very much. You're helping me more that you can imagine

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