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Targeting US small business owners (hair dressers, etc.) via display / best practices (4)

07-25-2016 10:04 AM #1 isdaron (Member)
Targeting US small business owners (hair dressers, etc.) via display / best practices

Cheers,

we run a number of SAAS campaigns that are targeted at small business owners. Our clients want to expand from Europe into the US, but my US display targeting knowledge is not as deep, as my targeting knowledge around European channels. type of small business is hair dressers, beauty salons, restaurants, spas, doctors, etc

Are there any networks that focus on small business owners / make them well targetable?
Are there any affordable DMP data sets that are proven "winners" in that segment?
Are there any best practices, blueprint strategies that you recommend following when targeting small business owners in the US?

Any help/hints are greatly appreciated!

07-25-2016 10:38 AM #2 trojans10 (Member)

facebook. what kind of saas?

07-25-2016 02:01 PM #3 isdaron (Member)

Originally Posted by trojans10

facebook.

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Hey, thanks but FB we feel very confident with. I'm more interested in Display ad channels in the US that I'm not aware of, that's why I posted it in the traffic sources -> display category

what kind of saas?

[

essentially appointment booking engines that small businesses can integrate into their websites to generate online appointments.

08-04-2016 11:12 PM #4 cmdeal (Veteran Member)

STM moderator phillian (http://stmforum.com/forum/member.php?403-phillian) is the expert on marketing to SMEs and local lead generation in the US.

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