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Mobile Antivirus PIN submit follow along (20)

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Hello!

I've done mobile affiliate marketing for about 6 months now, my results has so far been:

Age: 19

Expenses on traffic: $1870
Expenses on utilities (Server, translation, memberships): $1100
Overall expenses: $2970

Earnings: $1040

ROI on traffic: -44%
Overall ROI: -65%


Money left in bank that can afford to be lost: $2720 + $400/mo

Now that we've gotten over the boring stuff, here's what I'm doing at the moment.

I switched GEO and target offer payout (started in Poland with offer payout above $5, max $9), I switched to Vietnam with offer payout < $1

I launched the campaign yesterday and here's the stats for 2 days:

Day 1: http://i.imgur.com/5ztrZdm.png

Day 2: http://i.imgur.com/Qh9rd5j.png

Overall stats so far: http://i.imgur.com/WS7MWwU.png

What I've done, split tested 3 offers, from 2 different networks, chose to continue with 2 offers that were converting at the same rate, identified certain placements that converted for different offers and set up rules for that.

Tweaked landing pages and tried to make them faster, minor success.

Played with bids, no real results other than volume dropped significantly.

Also had to a placement that single handedly racked up 50 conversions, but at -50% ROI, nothing I did could increase the ROI.

On day 2 I added iOS and set up new campaigns for them, ended up removing iPads as they weren't converting.

Threw in a new landing page which converted for iOS but not android.

Situation right now:

I'm spending close to $250-300 per day, and losing about $100 per day. Something that makes me highly anxious.

I can't seem to get ROI up, placements are acting very volatile and no real solution can be drawn from banning certain placements.

ISPs don't show any hope aswell, only a few low volume ISPs are green, rest red at ~30% ROI


I could probably get this campaign profitable if I banned every single variable but then I'd probably profit $5-8 per day. and would not be profitable because of the investment I've made already.


What do you think I could do?

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Might add that I'm doing this on Pop traffic!

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why are you spending 300/day when u only have a few thousand left. sounds like u have to move down a level and grind your way up.

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I wanted to test with a high testing budget and, as I were getting almost -50% ROI on the first day of launching the campaign it seemed promising and I kept with it. On campaigns I've done before I didn't dare to put a lot of testing money in it so they ended up very bad. Thought I'd switch things around.

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Lower your budget, spent no more then 3x payout per combination. Right now you are paying for tons of data you dont need.

Test more landing pages, check LP's CTR. Do you have a tracker installed?

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I tested 9 landing pages and 3 offers, chose 2 landers and 2 landers (one for iOS and one for Android)
I'm using Adsbridge for tracking atm.

What do you mean "per combination"?

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per combination, so banner--> LP

if you test 9 landing pages and 3 offers, you dont spend more then 27x payout on a camp per day, so with a $0,50 payout, that would be 13,50.

Although it could also be 10x payout, not sure With 10x payout you wouldnt spend more then $50 per day.

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Btw, judging from your stats, your CR seems to be 50%?? if thats the case, you just need to get LP CTR up for more profits.

though your stats say you have 57k conversions?? Seems a bit much?

Nvm, should check the right number, what is your CR on this offer?

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I'm running two offers, one with a lower payout $0.5 and one with a slightly higher.

CR is between 0.7 -1.3%

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It really sounds to me like you need to test more offers!

Now that you have a lander that converts reasonably well, you can use that to test every offer you can find on all aff networks you're with, for the same offer type + geo.

Many newbies would rather spend time cutting hundreds of placements to get green, and in the end be left with a trickle of traffic pulling in pennies a day; than to test 10 or 20 more offers - when doing the latter can increase ROI by leaps compared to cutting placements!

Test the important things first - find a decent lander (check!), use that to mass-test offers (yet to do) until you're close to breaking even - and THEN cut anything that isn't profitable.

You're doing amazingly well as a newbie! Spend your money wisely and be patient and you'll get there.


Amy

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Hmm, yeah I split tested 2 more offers from 2 different networks but they both converted worse, I should've tested more offers though, will do it for my next campaign.
I actually have a whitelist for this campaign now, I'm able to profit $30/day from it, about 30% ROI, still testing different landers though (running my good lander with 90% traffic, and testing new landers with 10%)
Thanks for your reply!

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Quick update here.

PopAds is really killing me here.. http://i.imgur.com/7UM0Vlk.png


Thus far, these have been my results (add 15% of the cost since you can't manually update costs in Adsbridge (arghh))

http://i.imgur.com/y4LiNkO.png

Spend: $1040
Earnings: $854
Profit: -$186
ROI: -18%

The last few days From 07-25. Monday I created a whitelist which was profiting around $10/day, but I kept experimenting with other variables, which is why most of the days was unprofitable as a whole.

Sadly, this campaign ends now, as the advertiser is pulling the offer in 1st August .

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Note: Saturday (the latest day in stats) Is still going on, $12 profit in 6 hours, hopefully it'll keep on going for the rest of the day.

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So an update on my whitelist campaign.

So, this week's been quite OK for the whitelist campaign and I was very sad when I got the e-mail from my AM that the offer will be pulled tomorrow

These have been the stats for the whitelist campaign this week (note, the campaign has still been unprofitable as a whole, (testing, hosting, tracking etc)

http://i.imgur.com/Wkt28ZY.png

Don't look at the stats from the tracker on ROI, spend and profit as they're inaccurate.

But this week on this whitelist has profited me: $125..

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Hi Amy, What ROI do you consider to be an OK lander?

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Hard to say - because ROI will depend heavily on how good the offer is and also on traffic quality. Basically if I've tested all the popular landers I see on adplexity and have a winner, I would just use that to mass-test offers.


Amy

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What do you think about my campaign so far, what could I do to make it go from $15-25 -> $40-50?

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As was suggested above: TEST MORE OFFERS!

Having an offer pulled isn't the end of the world.

If you're only able to make a few placements profitable (i.e. your whitelist), the best thing to do would be to test lots of offers to find one that will make more placements profitable.

Also, when you have a better offer, you'll be able to bid more and set the frequency to higher etc. - to get more traffic volume. It may decrease your ROI but increase your overall profits due to the additional traffic volume.

And let's not forget the most important thing you can do to grow your profits by leaps and bounds: Scaling to other traffic sources! Do this hard and fast because, as you've seen already, an offer won't be around forever!

So - get testing!



Amy

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Hey! I think I'd reiterate what Vortex said about testing more offers. And when you find solid offers, I would allocate a budget (small %) to continually backfilling offers in case one is pulled or goes down so your campaign doesn't suffer (it works for me in nutra, don't know if it applies 1-to-1 here). If you are NOT yet taking advantage I would make sure you are running your drill-down reports and looking for the pockets of green. Usually if you are at -18% ROI testing that many variations there has to be some profitable pockets in there. One Banner/LP/Offer combo for a specific iOS may have the fundamentals to allow you to increase your bid (which many times brings ever better quality traffic) and get more volume. I'd look at splitting out other campaigns from the pockets of green and scaling those. Even if it's not the home run you are looking for why not build the war chest? Also, sending ANY volume on a consistent basis is better than none when building relationships with your AM and the networks. May help to get your foot in the door and on the front-end of well-performing offers in the future.

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^What mrmarketer said!

All you need to be making good profits, is an offer+lander combination that is profitable for a major traffic segment (e.g. android/ios, or even a major carrier).



Amy

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