Tech Mpire seals deal with Track Revenue (9)
Hey guys,
Leading performance marketing company, Mpire Network is partnering with Silicon Valley ad-tech company, Track Revenue. In this innovative partnership, eligible Mpire Network affiliates will be able to leverage Track Revenue’s powerful media buying software, free of charge.
Track Revenue’s free Mpire Plan will provide functionality designed to improve conversion rates of online media buying. Features include advertisement and landing page rotation, A/B testing of advertisements and landing pages, and traffic filtering. The Mpire Plan is valued at US$250 per month, sitting between Track Revenue’s paid Pro and Agency plans.
Earlier this year, Track Revenue launched its machine learning solution, built on Microsoft Cortana Intelligence Suite. Track Revenue report’s this feature delivers a proven increase in earnings per click (EPC) of 38%, on average. For a fee, subscribers to the Mpire Plan will be given the opportunity to access this add-on.
For the full details regarding this exclusive deal, please check out the link below:
https://www.mpirenetwork.com/free-track-revenue/
Cheers,
Track Revenue Team
Wasn't this always a Mpire product? I thought Track Revenue was lead by ex-mundo employees?
Hi Mr.Green,
Thank you for your interest! To kindly clarify, Track Revenue was founded by former SVP of Mundo Media (Nelson Cheung) and former Google Technology Lead responsible for entire API ecosystem - YouTube Division ( Eric Yip) . Track Revenue is a SAAS technology that has an exclusive integration with Microsoft Azure for the Cortana Machine Learning. This partnership with MPIRE Network is the first of its kind to offer an Affiliate Tracking Software with Microsoft Machine Learning to the affiliate space. The promotion offerings are exclusive to MPIRE Network through this partnership only.
Please let us know if you have any addition questions or if there is a way that we can work together.
Thanks again for your support,
Track Revenue Team
Am I to understand this is some kind of platform, used to track revenue?
Hi EoinF5,
Track Revenue is a SAAS program designed to monitor the performance of affiliate and agency media buying on a CPC, CPI, CPA, and CPS models. Our platform Offers the unique feature of Microsoft Cortana Machine Learning as an enhanced feature allows publishers, ad networks, and advertisers to auto-optimize for peak conversion performance to ensure the highest profitability and consistent success for our clients.
Let me know if you have any further questions, or if we can somehow work together.
Cheers!
This is basically a tracker with fancy machine learning optimization 
Hi mj10pop,
Thank you for commenting. Track Revenue is a tracking platform that is extremely user friendly so that media buyers of all levels can use our platform with ease. The Machine Learning feature is definitely a nice addition. It provides the option for advanced media agencies and individual media buyers that do high 7 figure volume to auto-optimize their performance. For experienced industry people like yourself, I am sure that any feature that helps you increase your money making potential is an asset.
Let us know if you have further questions, or whether we can work together in any way.
Best Regards,
TR
Do you have any specific ways to describe what the auto optimization does?
Automatically cut landers/offers based on statistical significance?
Pick the best lander result from multivariate testing based on stat sig?
Autoblock siteIDs based on spend (based on offer payout/cvr/estimation thereof)?
Daypart-rotate offers based on what performs best at which time?
Something like that... "Machine learning that increases EPC by 38% on average" - it all seems fluffy/vague, what magic is it the machine learning can do that you can't leverage a "normal" tracker / spreadsheets to do?
Some examples would be helpful, like if you were to do what the machine learning does, manually by yourself, what would you do?
Hi Ysekse,
Thank you for your interest in Track revenue. To help clarify, our auto optimization with machine learning is an integrated system designed with Microsoft Cortana Intelligence to improve conversion and profitability for media buyers by tracking the click from the beginning to the end of the conversion.
It will achieve this by first helping the media buyer interpret click behavior data and trending patterns of each conversion that take place to give the media buyer a prediction of the best offer/vertical/banner/landing page design based on growing results. The machine learning is actually learning in a live click environment which advises the best decision to make at every stage of media buying.
Example
Stage 1 – which is the best pre-lander to use in conjunction with current traffic patterns
Stage 2 – which is the best offer page to use in conjunction with best pre-lander and traffic patterns
NOTE: So as time passes and more testing takes place, you become a better media buyer for the traffic source you are using.
You may ask how is this different from a typical “auto-optimization” from other tracking companies?
Answer: The key difference are:
1.) Powered by Microsoft Cortana Intelligence, which is one of the world most powerful data modeling engines.
2.) Custom Built API with Track Revenue and Microsoft in partnership. We allow everyday users to interpret high volume of data utilizing the most cutting edge Machine Learning Models in an easy to use platform. We help media buyers digest data quicker.
E.g. Within thousands of clicks we can help determine best flow to use to maximum profit. In addition, the modeling gets better over time.
E.g. We can help interpret more data giving a media buyers and agency high volume capacity to test more campaigns on more traffic sources.
3.) Typical “auto-optimizations” tools are RULE based, meaning an algorithm is developed by person(s) based on historical results to guide media buyers, but does not LEARN the behavior of your traffic source. This is key because many traffic sources today specially through ad networks have inconsistent content/publishers/quality which forgo the accuracy of RULE based algorithm used in common “auto-optimization” you find in other tracking systems.
In today’s media buying marketplace marketing rules are increasing, competition is increasing, consumer awareness is increasing, etc. The bottom line is that it will become increasingly more difficult to maintain consistent success and growth for media buyers. Experienced people like yourself will find Track Revenue and Machine Learning to be a strong asset to help either grow existing success or maintain long term survival.
I hope that we were able to answer your questions thoroughly and should you wish to learn more about machine learning or track revenue we would be delighted to setup a FREE Trial or setup a time to chat further.
For more information, feel free to review the information in this link: http://trackrevenue.com/blog/
Thank you again for your interest in Track Revenue,
TR team
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