Does FB actually cause click loss or is it all a myth?
I personally have used dmr and that causes me like a 30-50% clickloss.
What are your thoughts stackers?
You'll have to use DMR. 60% click loss ftw
Where are you seeing the click loss happen?
Clicks from..
Facebook to Cloaker
Cloaker to Tracker
Tracker to Lander
Lander to Tracker
Tracker to Offer
It's normal to see a larger number of clicks come through to your cloaker than you pay for in Facebook, as they are constantly checking your campaigns.
For the clicks you do pay for however, you should expect a percentage to get blocked deoending how cautious your tracker is. 10-15℅ is typical depending on the geo. You'll hear this referred to as the 'bleed rate'