Launch strategies for stable affiliates (6)
Hi guys,
I'm a bit confused on what strategy I should follow to launch my campaigns.
I already had my first profitable campaign where I did XXX profit and now I'm back to finding a campaign.
So I'm really interested in knowing what's the launching strategies for guys that are stable in this business.
1) How many campaigns per week do you launch?
2) Do you keep launching even if you find a green one?
3) If you were doing strictly mobile sweepstakes how is possible to continuously launch several campaigns?
I mean, the product is always the same either iphone or samsung, so if I launch in one GEO and several traffic sources and the campaign dies, how can I launch more campaigns in that GEO if I tried already several of these offers from different networks?
I could move to another GEO, but eventually If I was doing 2 campaigns day I would have tried in all GEOs in then what?
Maybe campaign definition is not the same for everybody. E.g. for me in mobile sweepstakes vertical I can test more than 15 offers, 5 different traffic sources, more than 10 landers, in just one GEO and I would call say that was one campaign.
If I was doing dating though, I would say each offer is a different campaign, given each offer is a different product, different landers, different type of customer.
EDIT: Ups I posted in the wrong section.... I wanted to post this on mobile section... Can you please delete the post? I will post a new one in the correct section.
Cheers,
Andre
Launch as many campaigns as possible until you see ROI. If it breaks even, tweak the funnel to see where you can improve.
Use spy tools to guide you and go from there.
When you have ROI, put 95% of your effort into scaling up, 5% testing new things.
Easiest way, spy, rip, launch - when you find a winner scale it according to possibilities offered by that traffic source.
For example, on Facebook you may scale by (3 methods)
1 - increasing budget by duplicating the adset many times
2 - using lookalike audiences based on pixel, or converting interests
3 - scaling to new interests that are high affinity
On Adwords you scale by
1. Increasing budget slowly (max 20-30% per day)
2. Duplicating winning campaigns
3. Adding more banner sizes if running GDN
4. Adding more keywords if running Search
5. Expanding to more targeting, as they have a shit ton from Topics, to Affinity, Demo, Keyword and more (GDN)
Originally Posted by iAmAttila
Originally Posted by iAmAttila
Thread moved to mobile section as requested.
Some suggestions since I'm here (I'm assuming you're running mobile pop?):
-Focus on scaling profitable camps first, then set up more tests for new offers when have time.
-When doing testing in a geo+vertical, test all popular landers seen on spy tools, and all offers you have access to from aff networks you're with. (The number of networks will grow as you have more cash to float and can afford to have commissions distributed across many networks.)
-Don't hold yourself to launching a certain number of camps (this is just my personal opinion), or else you may spend your time testing new stuff that has no guarantee of being profitable, when you could be spending that time scaling on profitable camps.
-Give up on the small camps that are tying up your time having to check on them every day, so you can allocate more time to the bigger camps.
-Don't restrict yourself to one vertical. With pop you can SO conveniently rip a bunch of landers and start testing. When you start to run out of geos like you said, for one vertical, just start testing another vertical.
-Don't try to turn shit into gold. Test lots of offers and only optimize and scale the most promising, instead of testing just a few offers and settling for an offer that will take a ton of optimization to get it to green. With pop, camps are typically short-lived, so we don't have the luxury of spending weeks to make something profitable. Not to mention what a nightmare it would be to scale such camps.
-Don't micro-optimize. For example, after the biggest placements have been either cut (not profitable) or left running (profitable), only check the smaller placements once in a while or not at all if you don't have the time. Over-optimizing will get you into the zone of diminishing returns. Instead of spending hours to squeeze out that extra few bucks in profits, you'd be much better off allocating that time towards testing new stuff or scaling profitable camps.
-Once in a while, stand back and look at all the camps you've launched over the last while, to see which geos you've had the most success with, and test a batch of new offers that have come onto the market since the last time you ran that geo+vertical. You already have a working lander and know which traffic sources and placements are good - just rotate the offers in and turn the camps back on.
Hope that helps answer some of your questions! 
Amy
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