Quality Issue & Moving Higher (9)
Hi guys,
Our situation.
We started adult in March 2016. It was pure loss for the first 3 months (USD$4000). We treat it as buying data and learning process. In the 4th month, we turned green. We hit $300/day mid-June. Advertiser request to stop few SubIDs (we put a unique subid for each campaign so that advertiser can optimise on their end) due to quality issue. The SubIDs were 80% of our traffic. We started all over again with new campaigns. After 2 weeks of launching and optimising, we hit $550/day early-July. Advertiser came back to say quality issue and stop on 70% of campaigns.
We didn't use 'free', 'no cc' and such. We use older women. We use angles that attract older men. We filter traffic age. We use premium sites. (ExoClick & TrafficJunky).
It is interesting to note that our competitors are using the 'free', 'no cc', younger women, etc and yet they can run the campaigns for months on end and don't encounter quality issue.
We were happy when we hit $550/day, with 20% ROI, because we are more confident with our split-testing and optimising skill. Thought maybe we can learn to scale now. We are very interested to learn the deeper part of affiliate marketing such as RON, flat-rate, managed, direct. But if we can't even satisfy the quality issue with low volume, it is scary to go higher volume. We can't imagine buying 1 month flat-rate then quality prop up after 2 weeks.
We are very keen to learn how big affiliates are able to drive extreme high volume and still don't encounter quality issue. On top of that, they have better relationship and better payout. Something we wish to reach one day.
Until we learn to solve our quality issue, we can't move on higher in affiliate marketing.
Might as well as ask this too. Our ROI is low at 20%. We understand that this is normal because we have yet to establish the relationship and our payout is at entry level. Multiple bumps would drive our ROI to 50% with good quality. We figure that all new affiliates in adult would need to contend with low ROI first because adult requires bumps to generate high ROI. And relationship takes time to build. Therefore, adult is a long term game. Not so long also, maybe 2 months to build relationship? Due to limited budget, we are looking at ways to improve our ROI with entry level payout. 1 big way that everyone advocate is avoid everyone (tier2/3 geo, smaller placements, etc). We are interested in this. Currently we are spending $440 and make $88. Who wouldn't be interested to spending $440 and make $440 
. But still, if we don't solve quality, the 100% ROI wouldn't be sustainable either.
Thoughts are much welcome
Step 1: See how bad your quality is and how much you need to improve
Step 2: Run traffic at breakeven or loss on traffic sources known for quality
Step 3: Run original campaigns alongside
Step 4: Profit
Step1: you mean ask for conversion report from Advertiser?
Step2: some campaigns are on TJ premium sites (recognized among top3 quality in adult right?). we have account with 15+ adult traffic sources. However, we are mainly using TJ and Exo for now, to ensure good quality and build relationship with advertiser before we scale to other traffic sources. As you suggested, at this stage, we don't mind losing money for quality, so we stick to TJ and Exo. We expect to lose money in TJ due to competition, just lucky got green. any traffic sources we should look into?
Quality problems are part of the game, you cannot avoid this, you will be loosing offers times and times again. This happens to everyone, I don't know anyone who would run for months without loosing an offer or getting payout decreases. The top guys you see running in some spot for months can be the advertisers themselves or affiliates running on revshare or PPS.
When this happens, you need to find a replacement - either on the same network or on some other one. The same offers are usually available on multiple networks, so take advantage of it. Quality in dating can be a weird beast, you can get kicked from an offer due to it and on another network it might work just fine - with the same creatives - and they will even bump the quality for you. It's also worth a shot to try going direct with some offers, since the affiliate network won't be getting a cut in this case, the advertiser will accept a bit lower quality.
Sometimes it's possible to negotiate a lower payout when the quality is down and get it bumped up when it improves again.
You need to learn how to walk on the edge, when the advertiser asks to pause a subid, try to blend the source with some other where you know the quality is very high for example
Take a look at ero-advertising, trafficforce and trafficfactory too - ero has some good sites in the mix, force and factory have only a few sites in the portfolio, but all of high quality.
Good luck!
just cloak the sub IDs and mix it in with good traffic. that way ur traffic appears normal quality while keeping more $ honestly fuck the advertiser. everyone in the chain is always tryna screw someone over with scrubbing and shaving. get ur $ and say fuck everyone
Originally Posted by affiliateworldplus
- Advertiser stopped my traffic and said quality was bad
- I had my aff manager contact the advertiser to see if we could work to fix it
- They said 100% yes!
- We setup subids for each CAMPAIGN to track quality (no big differences)
- We setup subids for each AD to track that quality (no big differences)
- We setup subids for each LANDER to track that quality (HUGE DIFFERENCES)
In the end, we found that the real problem for them was one of my landing pages. I was saying "instantly" and "free" in the main CTA (call to action) and it worked great for me, but killed quality for them.
So we simply changed the lander copy for that one CTA - tested again and all was well.
I ran the offer for another year. Doing $5-10k/day revenue with them without problems.
Most quality issues are really small and easily fixable. An advertiser could drop you based on a 2% quality difference. This can be fixed with one CTA change.
But no one takes the time to contact the advertiser, diagnose the problem and then make changes to fix it.
Amazing tips Malan!
It's clear how layered subids would greatly benefit big campaigns.
We were trying to find out how to track layered-subid for Ad and Lander. The only way we know is to create multiple campaigns each with unique subids but it is inefficient.
We searched the forum for hours and can't find thread that answers this layered-subid issue. If someone saw, maybe you can direct us to the page-link.
We are using CPVLab for the time being. We are gonna switch to
We asked our programmer friends too. They are equally confused. Probably they are not familiar with deeper languages specific to affiliate marketing.
If anyone have the solution, maybe you can point us to the right direction.
Thanks!
Every adult affiliates that do decent volume should do this!!! Thanks again Malan!!
Originally Posted by affiliateworldplus
Like this:
Duplicate the offer and name it "OfferName+TrafficSource1" and change the offer url to offerurl.com/?source=trafficsource1
Duplicate the offer and name it "OfferName+TrafficSource2" and change the offer url to offerurl.com/?source=trafficsource2
It's manual, but gets the job done.
You could just as easily pass a dynamic variable from your click urls - like "mywebsite.com/page.php?trafficsource=aol", pick that variable up on the LP and it that to the advertiser as well.
love this tip, sounds like a good way to work even if you're the advertiser and not just the affiliate
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