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Yahoo Gemini losing O&O targeting (4)

07-14-2016 07:39 PM #1 cflagle (Member)
Yahoo Gemini losing O&O targeting

This probably doesn't apply to a whole lot of people... Mainly those of you who have access exclusively to Yahoo owned & operated traffic...

They're planning on revoking all syndication exceptions on July 18th.

Instead, they're going to have a beta that stratifies their inventory, and allows you to modify your bids by "placement."

Placement bid modifiers can be entered at the campaign or ad group level.
There are no bulk or api capabilities.
The bid modifier won't work on oCPC campaigns.
They obviously won't release a list of publishers.
They're grouping inventory by looking at previous performance across the entire network. Publishers are then grouped by their performance depending on their variance from the O&O CPA baseline.

Thoughts?

07-15-2016 10:45 PM #2 roryltm (AMC Alumnus)

Did they give any insight into how they will define placement groups? Will they be topic related? Or simply grouped by how they performed in O&O tests?

07-18-2016 08:45 PM #3 cflagle (Member)

Yeah - it's so dumb... They're just looking at overall performance across the network, CPAs on O&O will be the baseline.. they're using the mean CPA for O&O which is $6.50. They're stratifying inventory by some CPA threshold - for instance, 6.50 is O&O, group A will be inventory with $16.50(Example Number) mean CPA, group B will be inventory with $26.50(Example Number) mean CPA.

You'll be able to modify bids on each group +500% & -30%... Though they will adjust at some point as data starts to come in.

08-10-2016 05:24 AM #4 ericnyc (Member)

What is O&O targeting?
When will these new groups go into effect? Im not seeing it in my Gemini account.

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