Maximizing Your Spy Tools? (6)
Hi all!
I've just signed up for Adplexity, and it's looking wonderfully awesome so far
And I'd like to pose a question to everyone here
How do you maximize your spy tools?
(Aside from just spying on the offers, geo, ad, etc that you're promoting)
I'm thinking if there are anyone else who does similar ideas like
->>> looking at the best offers, seeing the longest running ads, landers, etc
Looking to brainstorm on how we all can maximize full usage of our AD SPY TOOLS 
Appreciate all help and assistance!
In the past I've focused on scanning and trying to dominate one traffic source at a time.
- See what is running.
- See if there are any trends.
- Upload a few campaigns.
- Not profitable?
- Find out why.
- Make changes.
- Rinse and repeat.
Once you have that strategy sorted. Then start scanning another traffic source for new angles, and see how can convert those over to your primary traffic source and vice versa.
I dominated using this technique on PlentyOfFish and Facebook by transferring campaigns between each source.
I like to do this : I browse the "longest running or received the most traffic" sections, pick a few styles that I like, then I switch to "newest" and look for variations of those "longest running" that I picked. Those that run for so long were already proven, so this way I find fresh variations of the style 
But 90% of times, I use spytools just to get inspiration for my own creatives.
First welcome to AdPlexity and congratulations for taking action.
What is AdPlexity and how can I use it for maximum results?
AdPlexity is competitive intelligence tool for mobile advertising. Often it's believed that competitive intelligence tools are used to simply copy winning campaigns which will be profitable straight away when »plugged« into traffic source.
This is not true because person that runs that campaign for few weeks usually has an edge
1) He might be running an offer you don't have access to
2) Even if you have access to that offer, he probably had his payout bumped already
3) He already blacklisted non-converting placements, device types, OS versions, ...
Okay so why do I need AdPlexity then?
You should use other people's work as an inspiration and go from there. It's not a secret that a lot of people copy stuff from fellow advertisers/affialites, but the most successful ones always tweak banners and/or landing pages they find on AdPlexity.
1) Don't restrict yourself from monitoring other GEOs as well
Who says that it wouldn't work if you take certain style/design from X country, swap text/translations and run it in Y country?
2) Don't restrict yourself from monitoring other offers/products in same vertical/niche
If banner and/or landing page works for X app install offer, who says it won't for Y app?
3) Don't restrict yourself from monitoring other traffic types
Adplexity is the only tool that supports popups, mobile web and in-app ads under one roof.
Who says it wouldn't work if you take LP that is running on in-app and try it on popups?
4) Apply "ripped" translations on own styles and own angles on "ripped" styles
How to find profitable/successful campaigns on AdPlexity?
It's pretty obvious and normal that you are interested in campaigns that are past testing phase and are already profitable.
It makes sense longer the campaign is running, higher the chance of it being profitable, right?
Generally speaking that is true, however you need to pay attention to 2 things
1) Unsold inventory/bulk purchase – networks will sell such traffic cheaper, so even if advertiser's campaign is not the best performing, it still works well for them
2) Branding campaigns – those are campaigns where advertiser's goal is brand awareness (putting their »message« in front of as many people as possible, no matter the cost)
Here is how you spot such campaigns:
1) It's running in bunch of countries, for a very long time.
2) If you check landing pages, campaign is direct linked, and there is no sign of affiliate networks
To be continued...
Thank you to Mr.Green, matuloo and kinghustler for your wonderful, quick and comprehensive replies!
Really appreciated =)
@kinghustler - Are there any tutorial or guides for new people who purchased Adplexity? (Aside from the youtube video of it's demonstration)
Because I'm sure there are other similar new people who have experienced information overload, as there are a lot of options, charts, graphs to read from the data (Which is really awesome btw!), and I myself can't understand most of it
And whether any kind of quick-start guide for new people to effectively choose so-and-so options so that we can effectively maximize our usage of Adplexity asap?
When spying , check results for individual traffic sources. Eg only startapp, only popads only zeropark etc... . and sort by running longest or received most traffic. You should get some idea which sources are swamped with "unsold" brand inventory and hence report a lot of brand crap as top results.
Also worth checking is the exclusion of none in affiliate network and none in tracking tool.
There is no easy or "magic" way sadly, its always a pain in the ass to weed out the possible hits, so when you do find some fingerprint (url) weather its in tracking, presell or offer url write it down and babysit it on each next spy run.
Later on when you start running a lot of campaigns on a specific traffic source, just spy for newest every day on that source and scroll for 3-4 pages or so. If anything looks worthwhile launch it.
Its really really hard to put the instructions for maximising results into a simple protocol, that would be valid, because there are no clear patterns. A thing worth doing in begining tho is doing some manual spying and comparing t to results in adplexity. By doing that you can get an idea of how it works and how the targets you got via manual spying are ranked in adplexity. You can do this for your home ip / device .. so no need to use proxys.
GENERAL SIMPLIFICATION AHEAD (for illustrative purposes):
For example if you manual spy and get urls xxx.com yyy.com and in adplexity by running longest you see xxx.com and yyy.com somewhere on 2nd,3rd page for the specific traffic source + url you spied on.. you can therefore "expect" that proper results of performance campaings should be somewhere around 2nd or 3rd .. or even later pages. and not the 1st one.
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