Clicks loss on pop traffic (12)
Hello
I run few campaigs on popads.net and have big Clicks loss rate on most campaigns. one campaigns clicks loss about %30 and other is %20
How i can reduce this loss?
Thanks
Boy do we ever need a sticky for this question.
Short answer: Not much you can do. It varies from geo to geo and you just have to deal with it and take it as part of the cost of doing business.
Make sure your landers load as fast as possible, use a CDN and just keep on keeping on. I don't even bother looking at the percentage of click loss anymore. Just a waste of time which you can be using to analyze data that is within your control.
Cheers,
Brad
some clickloss is normal, usually in the 10-20% range, those are people closing your page before it loads.
Try to speed up your pages, run the speedtest from pingdom to see how fast they are.
Use a CDN or a local VPS
Even with cdn and a good host u have a huge click loss sometimes, i figures it's bot traffic. On good pop sources click discrepancy is minimum so i suppose it's about traffic quality. I ran traffic on many pop sources and i can tell you popads is one of the worst for click loss, at least for my experience.
Yup, same problem for the 1000th time again. Make sure your infrastructure is in order and you are running as fast as possible and that's pretty much all you can do. You need to factor the clickloss into your costs and either accept it when the ROI is still ok, or pause the placement.
Never think in a way like : "if I could get all the traffic that got lost, I would be profitable" ... it's not gonna happen. The traffic is lost, it's either bots or low quality traffic that wouldn't convert even it it didn't get lost.
Look at the ROI and ignore the lost % - or better said : look at clickloss as another factor you can optimize by, something like BOTs. If there is too much bots on a placement, you can't be profitable with it and you need to cut it. And it's the same with clickloss, if its some ridiculous %, you can't profit with it either.
Yes this definitely needs to be stickied. Here's a checklist:
1. Is your page fully optimized for speed? Images compressed, needless JavaScript deleted, etc.
2. Assuming you are using
3. Are you using a CDN? If you're new get on one there's no need for a server at your level. Get Rackspace.
4. Once again if you want to CNAME your CDN container use cloudflare's DNS or some other fast DNS. DO NOT use namecheap I will slap you if you do.
5. If you did all the above and you're still getting a lot of click loss it just means the traffic source you're running on sucks ballz for that particular geo. High click loss doesn't mean it can't be profitable though because bids will be priced appropriately.
Yep, recurring topic 
we too wrote a comment about "Click loss" awhile back, in case your interested in "different" types of click loss.
Heres the section specific to "Pops":
"- Pops: the biggest click loss is here, the ad network/publisher counts the pop as soon as the call is made to your landing using javascript, but there is some delay in this (based mainly on the hosting, both the networks and yours). And even if your landing loads, the bounce rate is big here, you are showing the user something he didn't ask for, so most of them will just close your pop and keep surfing the publisher page (here the main factor is your landing design/angle)."
3. Are you using a CDN? If you're new get on one there's no need for a server at your level. Get Rackspace.
The mistake it thinking ou need a server at all. That's very old school. Rack space is a great solution if you don't use it as a server. All you need is storage space.
Like all great solutions, this one reeks of simplicity
rack space has servers all over the world, speeding up your delivery.
What makes the whole thing work is that each of their storage spaces has a built-in Content Delivery Network CDN).
Storage consists of containers and folders. I usually name the container the country name, and the folders the product name. That lets me select RS server for that country.
So any lander/webpage can be copied right to rack space storage. All you have to do is integrated into voluume with the usual add on at the end of the URL.
If you have multiple Landers for the same campaign (who doesn’t), you just make as many folders as you need
If you're new to this and not getting it, make a video stepping you through a typical set up. One of the best things is it's dirt cheap. And you only pay for what you use the storage is so cheap that it borders on unbelievable. But in a month where I was serving million or more Landers, it was under $20.
popads very very very bad , you well get zero conversions, avoid it and save your money
Originally Posted by egystar
Originally Posted by ysekse
But I can see why
Home > Paid Traffic Sources > Mobile