Home > Vendors >

Pros, how would I take my product to the next level? (8)

07-08-2016 05:40 PM #1 MrT (AMC Alumnus)
Pros, how would I take my product to the next level?

Hi,

I'm looking for advice on how I should market my product and take it to the next level.

My product is 'my ecover maker [dot] com'

I launched it in 2009 and was 'growing' steadily by about 20% each month up til about 2013 - since then, there has been no growth, just the same each month eg. 100 new subscribers signed up, but 100 dropped off.

I've never done any paid marketing ( except for a couple of posts on warriorforum ) - just grew by word of mouth / blog post referrals and organic SEO.

So the site has peaked for what it can do with free traffic and word of mouth.

It's a niche market, was focusing on Internet Marketers ( info ebook products ) but half the users are now amazon book publishers.

I'm looking for advice on what is the best paid marketing for this particular product? Adwords / Facebook?

Thanks advance for your input

T

07-10-2016 03:45 PM #2 Mr Green (Administrator)

This is definitely the kind of product that would do well with the warriorforum crowd, and gurus lists.

In regards paid traffic why not try both Adwords (targeting 'ebook cover design" keywords) and Facebook (targeting internet marketer type keywords "warriorforum" "frank kern" etc).

If I were you I would launch both, and set up a follow along campaign to get feedback based on your data.

07-10-2016 04:06 PM #3 thuglife (Member)

Just work on swapping lists and getting other product owners to cross email for you.

It's very hard to make it work for the IM niche due to how niched it is.

You can also look into remarketing. Launch FB/Google ads to visitors that went through your funnel but didn't buy.

07-14-2016 09:09 AM #4 offersdirect (Member)

Your product is very audience specific so I don't think its possible to market it positively on FB/Adwords.

Joint-venturing and cross-selling with other product owners in the same audience is probably your best bet.

Have you tried paid blog posts yet on blogs related to making money with Amazon books / book publishing.

Another idea would be to rebrand the product a bit and launch it as a separate one. Your primary selling point on the current web page is - make 3d ecovers.
But you yourself discovered that half of your audience switched to Amazon publishing.

So why not rebrand the product as Amazon book cover and do some case study how a good cover can increase the sales ?

07-14-2016 09:24 AM #5 crysper (Member)

A few months ago I had some free time and I wanted to port a Java library to ruby and made a simple tool that adds social sharing buttons inside PDF files. You can add the landing page to be shared directly from the PDF which should bring some extra sales/leads.

It's free and I haven't thought about monetizing it (I made it just as a programming experiment), but maybe we can work something out and offer it to your audience as an upsell or something.

Here's the website:
http://www.viralmagnets.com

PM me if you have any ideas.

07-14-2016 10:11 AM #6 caurmen (Administrator)

One other suggestion for you: I'd look at media buys on sites targeted at self-published authors.

You might need to do a different lander for them, particularly if you want to target fiction authors (who are the bulk of the market there). But it's a huuuuuuuuge market, and I know from contacts in the industry that getting covers designed is a major pain point.

There are lots of sites specifically targeted at self-pub authors, so media buys shouldn't be hard to find - you could potentially also contact site owners about email blasts, social media, etc.

07-15-2016 03:07 PM #7 MrT (AMC Alumnus)

Quote Originally Posted by Mr Green View Post
This is definitely the kind of product that would do well with the warriorforum crowd, and gurus lists.
You are absolutely right. I started the site with 1 post on WarriorForum and it grew from there. I might look into that again.

I've been wanting to try adwords but I'm not familiar with the platform, so gotta learn it first.

07-15-2016 03:08 PM #8 MrT (AMC Alumnus)

Quote Originally Posted by caurmen View Post
One other suggestion for you: I'd look at media buys on sites targeted at self-published authors.

You might need to do a different lander for them, particularly if you want to target fiction authors (who are the bulk of the market there). But it's a huuuuuuuuge market, and I know from contacts in the industry that getting covers designed is a major pain point.

There are lots of sites specifically targeted at self-pub authors, so media buys shouldn't be hard to find - you could potentially also contact site owners about email blasts, social media, etc.
Thanks. I'll research into this and see what I can find.

Home > Vendors >