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How to track landing page CTR with facebook pixel? (8)

07-07-2016 08:58 PM #1 coldcoffee (Banned)
How to track landing page CTR with facebook pixel?

I'll be promoting a CPA offer with facebook and want to put the pixel to good use. Unfortunately, I dont think I'll be able to track conversions with the pixel (unless someone knows otherwise). So the next best thing would be to optimize for CTR. The pixel script has no option for CTR so does anyone have a workaround?

07-07-2016 09:56 PM #2 mrmarketer (Member)

Can you elaborate? One, why wouldn't you be able to track conversions? Also, optimizing for CTR sounds like a REALLY bad idea until you have baseline metrics and a proven funnel. i.e. your CPA is $35 when the LP CTR is 10% and has a 1.3% CVR, etc. Even then, I'd be weary about that. I think if you provide more info you'll be able to get a better answer.

07-08-2016 03:07 AM #3 coldcoffee (Banned)

I agree with you there. Optimizing for CTR isn't usually a good idea. CVR should definitely be the focus. But what if you want to build a custom audience of people that landed on your landing page and clicked through to the offer. Is that possible with facebook's pixel?

07-08-2016 06:11 AM #4 castle (Member)

I've used clickmagic in the past to place a pixel on clickthroughs to my offers. I feel like it was the next best thing to place the pixel there when the offer doesn't allow pixel tracking and only postback.

07-08-2016 09:37 AM #5 AlexAdsbridge (Member)

Hey, @coldcoffee how is it going?

Here is the examined way, our clients use working running facebook campaigns http://news.Adsbridge.com/fb-advertising/

Hope this was helpful!

07-08-2016 11:49 AM #6 mrmarketer (Member)

Hi @coldcoffee...that is possible. What you would do is build a lookalike audience and optimize conversions for 'InitiateCheckout' which I believe is the Standard Event Facebook uses now. Since this is a CPA offer you probably would want to fire a 'Purchase' event so you get customers that are actually purchasing and not just optimizing off customer intent. The former will definitely allow you to build the lookalike off the pixel quicker since you want to be at 25 conversions/day to start building a lookalike from the pixel. Feel free to PM me if you want to go into more detail surrounding what you are trying to accomplish.

10-03-2016 11:57 AM #7 mihalis09 (Member)

How is it possible, if this is a CPA offer and you have no control/cannot edit the advertiser's page, to fire the 'Purchase' event?

Quote Originally Posted by mrmarketer View Post
Hi @coldcoffee...that is possible. What you would do is build a lookalike audience and optimize conversions for 'InitiateCheckout' which I believe is the Standard Event Facebook uses now. Since this is a CPA offer you probably would want to fire a 'Purchase' event so you get customers that are actually purchasing and not just optimizing off customer intent. The former will definitely allow you to build the lookalike off the pixel quicker since you want to be at 25 conversions/day to start building a lookalike from the pixel. Feel free to PM me if you want to go into more detail surrounding what you are trying to accomplish.

10-03-2016 12:19 PM #8 yazimedia (Member)

Check out this thread:
http://stmforum.com/forum/showthread...re-Effectively

Basically what you're gonna do is create a custom pixel event that tells Facebook when someone clicks through on your landing page. The linked thread shows you exactly how to do this. You can then use the power of custom events to do all sorts of cool things with the pixel.

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