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How do you host different landers to split test? (16)

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I have 4 different landers I am going to split test and I have created 3 subdomains on my main domain to host them.

I am wondering if this is how everyone does it or do you buy different domains for each landing page?

Thanks.

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Rafa - I'm relatively new as well but am lucky to have gotten this help here already.

Yes - you can have a main domain and a separate subdomain for each lander. E.g.:

www.domain.com/landers/LP1.html
www.domain.com/landers/LP2.html

etc.

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Thanks for the answer.

In my case I am setting them up as
domain.com
one.domain.com
two.domain.com

Do you know if this has worse performance than the method you described?

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are your different landers also different angles? then you can use the domain name as part of your copy

for example:

angle 1: best cat food in town -> bestcatfoodintown.com
angle 2: celebrities buy this cat food -> thecelebscatfoodchoice.com
angle 3: this cat foot prevents cats farting -> anticatfartfood.com

if your landers are simply variations of the same angle but you are testing different designs etc. you can probably get away with just doing what tpm767 recommended.

using subdomains is not necessary unless you want to add that extra piece of copy into your domain. like if you would test different celebrities that endorse your cat food you could create subdomains like mileycyrus.favoritecatfood.com, iggyazalea.favoritecatfood.com

just keep in mind that people do read your domain name and you can use this to either boost or hurt conversions.

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I did a solid amount of test with domain names, subdirectories and subdomains and the result was it didn't matter more often than it did. I run a large part of my LPs on a CDN without using a domain name at all, so you can imagine what the url looks like : it's a long chain of random letters - and it works just fine.

There were some examples when the domain name actually did boost conversions, majority was country related, so domains like : flirtindeutschland.com, bestbritishgames.com .... (I made up those domains now)

There is a thread on STM, the OP tested 5 domains and those with words like "scam" in them, had lower CVR. So strong negative words have an impact, but who would use them anyways.

Domains matter more for desktop traffic, since on mobile phones you don't really see the full URL. With mobile traffic, I don't really bother with them almost at all and put bulk of my LPs directly on a CDN.

In case you are using a entry or exit alert script, the domain can have a small impact as the notification window shows the URL.

But really, based on my own tests, I wouldn't worry about domains all that much when it comes to general short LPs.

They do matter way more in case of advertorials or fake blogs/journals - for NUTRA promotion for example. Here it makes sense to register specific domains. But even then, it's absolutely not necessary to register a new domain for every LP variation, just pick a more generic domain and use either subdirectories or subdomains for split testing.

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So you host your landers on a CDN without using domain names? Didnt know that was possible. Are there any tutorials on that?

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Yup, they have a "default" URL generating system that you can use. I would say it's different from one CDN to another, so I doubt there is an universal tutorial.

Caurmen wrote a tutorial for using CDNs, you might find it useful : http://stmforum.com/forum/showthread...Cost-Way-Ever!

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I wouldn't recommend it though. Sometimes those default domains have been flagged by Google or other antivirus companies so I'd stay safe and use my own CNAMED domain.
But yes, as mentioned, the domain name doesn't do much of a change unless it's something very critical or seems super fake.

As for the OP, you can just host all your landers on the same domain/subdomain and even the same folder if you want. That's up to you and the way you organize yourself. Definitely no need for a domain for each lander.

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Did this actually happen to you or is a hearsay type of info? I'm asking cause it never caused problems to me and I'm using it for a long time already.

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Happened to a friend. The problem disappeared when he used a Cnamed domain.

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Do you guys prefer a network to host your landers or you prefer to host them yourself? What are the advantages to either choice?

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I think you asked this already in another thread and the reply was "why would anyone want to have the landers hosted by a network".

And I can only ask you the same - why would I willingly give up full control over my LPs and have a network host them for me? I can't think of any positive to be honest.

EDIT : Yes, I did remember correctly, you asked the same question here : http://stmforum.com/forum/showthread...l=1#post284787

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You have a very good memory Matuloo, or you spend too much time on here (or a combination) to remember all my 1,195 posts

And yes, you are 100% right. There is no advantage to letting a network host your landers as you lose control over them.

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Hehe, you are right, I'm probably spending too much time here

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This is something I'm sure we're all greatful for though!

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I certainly hope so! Thanks man

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