Mobile Cookbook - a Diner Seeks to Become the Chef (4)
Hope all you lovely people are well!
I'm glad to be part of the forum and appreciate all the knowledge everyone is sharing.
Caurmen's cookbook has been of particular interest in that it provides actionable steps.
After selecting a dating offer (Flirchi) from PeerFly with a $0.40 payout I started a campaign targeting India on Go2Mobi with 8 banners. At ~$20 spend I paused the campaign as there are 0 conversions after ~300 clicks.
If I understand the mobile cookbook correctly I should chalk this up as a lesson learnt and go back to Chopping and Peeling.
I will chase up my applications to other networks so I've got a wider array of offers to choose from, and if nothing else at least I learnt how to setup a campaign in Go2Mobi.
A question to all of you more experienced than I - is there anything to be learnt from this campaign data below or it is it simply time to move on when you encounter this situation? Any tips on hot offers for Go2Mobi or advice on next steps?
Regards,
Rish
With display traffic, a large factor that will make or break your campaign is the angle you're using. (That's assuming your offer is solid, which it is.)
How many different angles have you tested? I would suggest testing at least 5 angles, 3 banners per angle to see a trend as to which angle is working.
Flirchi is a proven offer, but it's been around for a long time so I don't know how saturated it is. I haven't run it myself and I don't operate in this vertical, but if you'd post your banners here, perhaps we can provide some feedback.
At this point, you can for sure test something else. Or you can try to come up with more angles for Flirchi. AM is like playing roulette, sometimes you just gotta place your bet and see what happens. And of course you can do both (Flirchi and new offer).
Another thing you can try, is to only target placements that are in the same niche, i.e. other dating apps and sites. People that are already using dating services will be more likely to convert.
Another suggestion: Let's change the title of this thread to something more positive! What do you say? Please let me know what you want it changed to and I'll change it for you.
Amy
Hi Amy,
Thank you very much for your input. Good to know this is a proven offer.
These are the banners I've used; feedback appreciated. They're all static apart from the third one down where the green CTA flashes orange. These are mostly along one angle as suggested by the cookbook however I can understand how testing different angles would be casting a wider net and so be beneficial in the long run. "Mirchi" means "Chilli" in Hindi, the language spoken in most of India. I went for the rhyming humour angle, essentially saying "add some spice to your relationship"!
From the below it does appear most of the traffic is from a handful of placements though they're not in the dating vertical. Searching "dating" on placements inside the campaign builder brings up quite a few apps and sites I could whitelist. The 4th placement down has a URL of http://www.axerwap.com/ which looks like nothing but adverts, is this a bot giving me 100% CTRs?
Right you are; it should be more positive! How about "Mobile Cookbook - a diner seeks to become the chef"?
Regards,
Rish
Nice suggestion for a thread title! Done! 
Those banners look great! The angle is nice too. However, try to make your banners less "noisy". The 1st and 4th for example look really clean and uncluttered. And if you can make the headlines shorter so you can use a bigger font, and add some animation to draw people's eyes to the banners, I think you'll see improvements.
But yes - try more angles!
Last time I spoke with caurmen - we were talking about how simple and straight-forward angles almost always work better than complicated ones. The example he gave was, when he was running a dating offer, a headline like "Need a girlfriend?" outperformed all the other, more creative ones.
Short, direct, and powerful. 
The "free signup" and "matches in 30 seconds" are great hooks! Should complement headlines nicely. How about having 2 frames? Put the headline in the first frame, and either "free signup" or "matches in 30 seconds" in the second one and set a 1s duration on each. I have no experience in the dating niche (unless you count adult dating) - just thinking out loud here. You'll probably come up with better ideas.
As for those placements that have 100% CTR - if that keeps up by all means blacklist them. I would focus on the big placements.
Amy
Home > Mobile > Follow-along Campaigns