Mobile Cookbook Campaign - Not stopping till i hit $X,XXX Daily, Consistently (12)
Mobile Cookbook Campaign - Not stopping till i hit $X,XXX Daily, Consistently
Hi Everyone, I am a new AM from Singapore, joined STM a few weeks back, and am still reading posts over and over again.
Funded my Go2mobi Account, and started my first campaign yesterday, now researching more traffic sources, like POP, planning to only target sweeps and pin submits.
I have decided to make AM my main source of income, and am currently spending 6 hours a day on all AM related tasks.
I am a productivity junkie, and also run a small web development and SEO agency, so i have basic internet marketing knowledge, development and design support.
Starting with Mobile Cookbook:
GEO: Thailand
Offer: Pin Submit
Traffic Source: Go2mobi (Smaato)
Payout: $1.50
Tracker:
Spy Tools: WhatrunsWhere, MobileAdScout
Daily Testing Budget: $50
Started this campaign yesterday with 8 ripped banners, no LP(as per mobile cookbook), followed everything exactly as per mobile cookbook, except i changed to bidding to manual CPM today($0.6 CPM) after reading matuloo's advice on this awesome follow along thread. http://stmforum.com/forum/showthread...ghlight=follow
Currently having problems reaching my spend of $20 to reach the next stage of mobile cookbook, still reading to try and figure out how to increase my impressions, as my WR% is 74.75%, which i read is overpaying for impressions.
Will be reading and searching for my next two offers in the next 48 hours. Currently looking at focusing on ONE GEO, either Indonesia or Thailand, but seems like there are lack of pin submits and sweeps for indo GEO.
Offer searching appears to be one of the main factors for success in AM, something that i am slowly getting used to.
Current AM Networks: Clickdealer, Peerfly, Jungletap, Go4Offers, Affiliaxe( am trying to only use networks that have CAKE, as the campaign setup is really complicating without CAKE)
I am really grateful to STM forums, and i hope this thread will serve as a real guide to NOOBS like us in 6 months time when we become profitable!
Hello,
congrats on launching your first campaign.
Thailand is a good GEO for learning, there is a ton of volume and there are some good PIN submit offers available for it.
It's true that the prices are higher at go2mobi for this GEO, but 0.6 is high enough to give you lot's of traffic. What kinda targeting did you set for this campaign? Some carrier, wifi, phones or tablets? I'd say you have limited it somehow because it shouldn't have problems spending $20 per day at all. You might want to try to raise daily budget too.
Definitely get some LPs too, running direct is ok for an initial test but you will have a hard time to see any ROI without a LP.
Why do you have problems with other than cake platform networks? It's just a matter of different initial setup of the postback as they use different parameters, but the basic principle remains the same.
Let's continue when you get the traffic flowing 
Targeting is
- carrier only (no wifi)
- i have selected the allowed carriers which is DTAC and AIS
- I released all targeting and as you said, the traffic shot up immediately, but should i be targeting wifi as well?
- i also just read an article saying that WIFI traffic is bad for pin submits, but i am kinda stuck with no traffic now.
NEXT STEP : Targeting wifi and my specified carriers (AIS and DTAC), but Cellphone only, with NO Tablet.
Will see what kinda traffic i get.
As for Landing pages, am currently researching some good ones from mobile ad scout, super unsure on how to use landing pages for my campaign, but will learn it and implement.
Targeting Update:
Seeing that there are only 4 available carriers in thailand, i blacklisted the two that are not allowed, selected Carrier + Wifi, and Cellphone only.
I am assuming that if i were a DTAC or AIS user using wifi in my home, i can still go for the subscription service.
Hope i'm not overthinking this.
Wifi will not be good for this most likely. Wifi can be converted too with a different flow but the CVR usually totally sucks.
Go2mobi sometimes has problems with carrier targeting, maybe that's why the volume is low.
Don't target wifi for now, try to raise the daily budget if it helps any.
When targeting carriers in go2mobi, make sure you send your reps mail saying for which camps you want to target carriers and which ones.
Also when start a campaign, check your stats and see from which connection type your traffic is coming from. If your targeting carrier then large majority of your traffic should be from mobile connection. If that's not the case your targeting is not good so pause campaign until you sort that out. Learn on my mistakes
Just a confirmation for the flow for banners --> Landing Pages ---> Offer Landing Page
Someone clicks on your banner, they get directed to the Pre-Lander- and after spinning some kind of angle(or wheel), get directed to the offer landing page, where they complete the offer.
Someone please correct me if i'm wrong, but this is what im seeing from my ripped LPs.
Originally Posted by dmasgp
As bnvltd suggested, go2mobi isnt perfect when it comes to carrier targeting and sometimes it makes sense to talk with them about it. In some cases, they can update it for you.
Back after planning and strategising, and creating a launch system
GEO: Vietnam
Offer: Pin Submit
Traffic Source: Go2mobi
Payout: $0.5
Tracker:
Spy Tools: Adplexity
Daily Testing Budget: $50
Campaign Target: 1 conversion
Ripped and modified LPs from Adplexity, using 8 banners and testing 2 LPs.
Having trouble targeting carrier only with Go2mobi, emailed them but no response yet.
Going to run till campaign hits $20 and hope for the best.
Originally Posted by dmasgp
Made some changes to our campaign. Still have not gotten a conversion and feeling lost, it should be time to seek help from the best!
GEO: Vietnam
Offer: Pin Submit
Payout: $0.5 and $0.65
Daily Budget: $50, auto bid
Targeting: Phone only
Traffic Source: Go2mobi
Tracker:
CDN: Amazon Cloudfront
We are testing 18 banners, 10 offer pages, 15 landing pages. Running everything in a single campaign, to subject every banner/lander to the same testing conditions.
Our campaign got rejected on three major exchanges- Smaato, MoPub, Nexage due to "Deceptive Sweepstakes".
Checking Go2mobi inventory, that leaves us with 10% of the VN traffic on Go2mobi.
According to Go2mobi support from a previous campaign, mopub has historically only accepted branded non-deceptive campaigns whereas smaato has recently started aggressively auditing sweeps campaigns. Could not figure why for Nexage.
While we first attempted targeting carriers using Amy's method of inputting IP Address by ASN blocks on Go2mobi, we realised that VN is a geo where we can't target carrier traffic without a significant amount of wifi (broadband/xdsl/cable) traffic tagging along? Decided to get the campaign running first, before cutting placements based on high volume low ctr and placements which has mostly wifi traffic.
A
What has happened so far:
Attachment 12681
We started by cutting some placements with 100-200 impressions and no visits, also those with high CPM costs with ctr insufficient to compensate.
It's pretty strange overall campaign WR is at 0.83% whereas the top placements with higher traffic has WR of 70-90%.
Next I realised out of all the clicks we were getting, only about 8% came through mobile.
Attachment 12682
I went on to drilldown to placements -> connection types and cut placements with almost 100% wifi traffic. Also drilled down to ISP/Carrier -> connection types. Two major ISPs are VNPT (bringing in clicks almost 100% wifi) and Viettel (approx 20% mobile) Blacklisted VNPT.
Looking at Lander CTRs, LP11 and LP5 looked like they had abnormally high CTRs. That was when I surfed on BrowserStack and realised LP11 was not properly optimized for mobile, went on to remove it from the campaign for time being. LP5 was working fine on the limited phone models we could access so I left it be.
Got slightly desperate to increase CTRs. Thought if I could eliminate bad banners which are at the start of the funnel, traffic wouldn't be wasted and a higher proportion of traffic could possibly get through to the landers for conversion. Using the A/B Split test Calculator and reading Vortex's thread on cutting banners, I went ahead to pause 6 of the 18 banners we have.
When all these were done, I was left with a spend of $7.26 that came to a screeching halt. Need help!!
I have a few questions:
1. Running on only 10% of Go2mobi's available VN traffic, should we be auditing our landers to get the Nexage approval?
2. Looking at the low traffic, should we try manually bidding at a higher CPM?
3. Should all the landers and banners be on rotation in the same campaign? Because even so, when I drilled down to Creative IDs or landers, the amount of clicks received were not even distributed. Is this related to bidding or failed bids somehow?
4. How can I better target for VN carriers on Go2mobi?
5. At low volume, I probably cut placements/carrier/banners too early, did I?
Last thing is that while Voluum reflects 194 clicks, ANs only reflect 51 clicks!!
Definitely making many newbie mistakes, will greatly appreciate if someone could point us in the right direction.
Don't mind posting screenshots of all our LPs here if needed, as we want to share as much as we want to learn.
You are beating a dead horse here. All major exchanges rejected your campaigns, there is no way you can actually make decent coin with this, sorry to say that so straight but that's how it is.
Its true smaato started to act weird lately, they reject stuff they had no problem with just a month or two ago, plus the volume is kinda low too. But if you want to stay a chance at least, you need to get running at these larger exchanges. In case you are not able to get approved there, consider switching to POPs, these sources are more lenient when it comes to approvals.
I would also recommend to work on the carrier targeting, buying VN wifi traffic and trying to convert a PIN submit offer equals to throwing money out of the window. If you are not able to do this, you need to switch to a GEO where you can. Vortex posted a thread about VN IP targeting, try to find it and see if it helps any.
I always suggest to use manual bidding on go2mobi, and anywhere where it's possible.
To properly split test banners/landers, you really need to run them in one campaign - you just need more volume. So we return to the problem with rejections.
Cutting banners after 100-200 impressions is too early, I usually wait until 1000 or so. Sometimes less, sometimes more but 100 is definitely not enough. On top of that, cutting anything without conversions is pretty complicated.
You need to re-think your strategy - will you try to become compliant with the rules of the large exchanges or will you switch to POPs and try more aggressive approach? Based on the lates follow alongs, I would say people see more success with POPs than with banners lately.
Home > Mobile > Follow-along Campaigns