clicks in content.ad are visits in
so
Yeah exactly the same time frames. Just got an answer from their staff and here's what they had to say, I think
that all Content.Ad advertisers should know about this.
"Hi Mike,
You may find discrepancies in click data because of the differences in each platform’s algorithm, time zone settings, and speed of updates. Please note that you will not be charged for any traffic that does not match your specified location and device parameters for that campaign; any such traffic will appear in your tracking software but not your Content.ad reporting.
To match up the Content.ad reporting with your tracking, we recommend adding the domain ID macro to your Content.ad links. Some traffic shown in your software containing Content.ad tracking parameters actually may not be from Content.ad due to links being archived by certain web technologies.
Please let us know if you have any other questions!"