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Do you cut OS at this level of stat. sig? (5)

07-04-2016 06:28 PM #1 tpm767 (Member)
Do you cut OS at this level of stat. sig?

Hey everyone -

I'm relatively new to AM, but have been running pin submit campaigns on mobile pops.

One question, on a campaign I'm running, it seems only iOS is converting, and others are pretty deep into -100% ROI. At this point would you cut Android? The offer I'm running is <$0.50 payout.

Please see screenshot here:

Click image for larger version.  Name: Screen Shot 2016-07-04 at 2.26.09 PM.png  Views: 50  Size: 35.6 KB  ID: 11986

Thanks!

07-04-2016 09:27 PM #2 bnvltd (Member)

I'm newbie as well but I would cut Android for now. But maybe wait for someone more experienced to answer

07-04-2016 10:46 PM #3 matuloo (Legendary Moderator)

This is a pretty unusual situation, you're getting more iOS traffic and it also converts better than Android. Normally it should be the other way around, Android should represent the bulk of the volume and it's very often also easier to convert.

I see two options here, the offer doesn't accept Android and isn't able to convert it - double check with the AM. Or there is too much competition bidding for Android traffic, which would explain the lower volume and also the atrocious quality of the traffic. One way or another, both Android and Windows traffic are good candidates for pausing based on the data you showed.

07-04-2016 11:07 PM #4 tpm767 (Member)

Quote Originally Posted by matuloo View Post
This is a pretty unusual situation, you're getting more iOS traffic and it also converts better than Android. Normally it should be the other way around, Android should represent the bulk of the volume and it's very often also easier to convert.

I see two options here, the offer doesn't accept Android and isn't able to convert it - double check with the AM. Or there is too much competition bidding for Android traffic, which would explain the lower volume and also the atrocious quality of the traffic. One way or another, both Android and Windows traffic are good candidates for pausing based on the data you showed.
Thanks! I believe its the latter in the two options you described. Speaking to my AM, he has seen Android conversions, but the bulk has been iOS. Maybe its worth trying to set up a camp targeting just Android with a higher bid structure?

07-05-2016 09:36 AM #5 matuloo (Legendary Moderator)

Quote Originally Posted by tpm767 View Post
Thanks! I believe its the latter in the two options you described. Speaking to my AM, he has seen Android conversions, but the bulk has been iOS. Maybe its worth trying to set up a camp targeting just Android with a higher bid structure?
Yes, this would be the only way to find out whether the Android problem is with low bidding without screwing up the iOS part.

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