Home > Paid Traffic Sources > Facebook & Instagram

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is the new Facebook news feed changes good for us - Affiliates? (5)

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Bye, guys!

Last Wednesday , Facebook announced yet another change to its news feed algorithm. Long story short, they want you to see more posts from friends and family and fewer articles from TechCrunch, Buzzfeed, and...us?

Biggest loser: media companies
Facebook, which drives more than 40% of referral traffic to publishers, made it clear that many sites will see a “noticeable” drop in traffic after this change.
Which is precisely why you don’t put all your eggs in one basket, kids!
Relying too heavily on any one social platform for traffic (and thus ad revenue) is a recipe for disaster since you have no control. Anyone remember what happened to Upworthy?

Biggest winner: Facebook (as always)
Let’s get one thing straight: Facebook doesn’t care about the media industry. Facebook cares about keeping users on the platform. Period.
Therefore, if life updates from ex-girlfriends are more popular than the umpteenth Brexit analysis (which appears to be the case), then that’s their priority. Every single time.
The more attention you pay to your news feed and the more engaged you are with it, the more money they can charge for ads. Not to mention, the less organic reach media companies get, the more paid reach they’re gonna need. Tough love.

Something to think about...
What is Facebook? Or perhaps, what should Facebook be?
With the ability to inform nearly 1.6B people, it’s essentially the world’s most powerful news organization. Yet, this algorithm update proves Facebook is content with providing users with what they “want” as opposed to what they might “need” from potentially credible news sources.
Is that a bad thing? Is it a good thing? Should Facebook feel obligated to inform the world’s population beyond pictures of what we ate for dinner 6 years ago? Or are we fine with it being a place to keep up with “friends?”
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what are your thoughts about this?
do you think media buying on FB will get a hard blow from these changes , or you don't seem to get different results on your FB campaigns?

looking forward to read your comments.


(brought to you by "The Hustle" newsletter)

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The ones that will be penalized are the ones that don't buy ads on FB and try do viral content between friends/pages. But this is not the first fb update and nor the last one that did it.

If FB prefers to show friend's content, then target the users without friends :P

BTW, my campaign's ROI looks stable.

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I've lost count of how many times they have tweaked the newsfeed and decreased organic reach.
3-4years ago I used to suffer every time they did it, but nowadays...meh.

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this is very interesting way to look at it.
I know there are a lot of affiliates (also here on STM) that use viral traffic to promote their different offers/Campaigns.

it will probably take few more days to get more stats but it would be great if affiliates that are using Viral traffic can share here their results.
i wonder if this will have a big affect on reach. and the amount of exposure your ads are getting.

if indeed the impact will be hard then its time to start working on paid traffic on FB.


"servandosilva" why is that?
what are you doing different today that you havent done 3-4 years ago??

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Upworthy is still a big publishing site, 2778 alexa rank, and still increasing traffic according to alexa. I believe facebook will continue to be a great source of traffic for news sites. Almost all the viral sites get a lot of search traffic now.

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