I see offers in various networks that appear to be reselling leads to multiple buyers. For example, an offer for leads of people looking to buy a car seems to send the lead to multiple dealerships. What I want to know is, a) are these offers coming from a company with a team that finds these dealerships as buyers or do they plug into someone else's network of buyers.
My second and more important question is, if I have a better mousetrap for generating qualified (read
pt in) leads, but the deliverable would simply be in the info. in the lead, instead of how it would appear in a traditional form submission, how would I go about maximizing the value from those leads?
Are these existing offers just middlemen and i need to find the bigger buyers (who are they) or are these offers the right people to buy the leads from me, and if so, how would I negotiate a way to generate leads for them outside of their traditional way of buying leads.
Along those lines, if my "better mousetrap" converts much better, can I simply repackage my "moustrap" and create an offer at a network and let affiliate run traffic to them? (In simpler terms, if this offer which resells leads converts at 5% and I can convert at 15%, can I in theory create an offer in a network and just push the leads to their existing offer.)
Any and all insights would be appreciated.