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Campaign Life Cycle on Sweepstakes (4)

06-30-2016 01:08 AM #1 asknopt (Member)
Campaign Life Cycle on Sweepstakes

Hi guys!

I'm a bit confused on when does a campaign dies.
I understand the offer is the main cause, but what I'm wondering is:

Let's say I have a camp running with optimised settings, certain placements, OS, etc.
And Let's say I'm running a sweepstake offer and that offer dies. If I replace with a similar one that I know is doing good from AM stats, should it work?
Or my traffic optimised traffic is now bored of this type of sweepstakes?
I mean, I see this type of sweepstakes around since ever, so I don't understand they always work for the same traffic or I need to keep looking traffic that works with them?

Also let's say, that optimised traffic is not converting anymore for those kind of sweeps. If I wait a week or 2 and try again, is likely to come back to life?
I would guess when you have a certain list of placements, and promoting for a couple of weeks, the users in those placements start to be the same.

Thanks for any replies!!

Cheers,
Andre

06-30-2016 06:47 AM #2 Mr Green (Administrator)

It's hard to know what the issue is here without more info.

If I was to guess it would be because your demographic is so small after all your optimizations that you have already saturated it.

You're right about seeing the same old iPhone sweepstakes being around forever. You don't need to reinvent the wheel (pun intended if you know what I mean) to make things work.

Maybe you should split test a few advertisers at the same time. It's possible that the offer is a bad apple.

07-01-2016 01:31 AM #3 asknopt (Member)

Quote Originally Posted by Mr Green View Post
It's hard to know what the issue is here without more info.

If I was to guess it would be because your demographic is so small after all your optimizations that you have already saturated it.

You're right about seeing the same old iPhone sweepstakes being around forever. You don't need to reinvent the wheel (pun intended if you know what I mean) to make things work.

Maybe you should split test a few advertisers at the same time. It's possible that the offer is a bad apple.
Thanks for the insight, I still don't have any problem

I'm just asking because I'm afraid all the time the campaign will die lol, trying to milk it as much as I can working 24/7. I do have a fine amount of offers, although like I said they are similar products, so just wondering if the traffic get bored, they might get bored of this type of offer, and not just a specific advertiser.

07-01-2016 01:14 PM #4 affiliaxegcohen (Member)

you are asking when does the campaign die...
first able it's could happen in most of the times for lead generation stuff.
let's take for example win an iPhone SOI offer,
what could stop the offer running?
1. the offer is saturated
2. budget
3. tech issues, server, tracking...

this is why I always recommend on split testing top converting offers and new offers at one time.

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