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what objective to choose in FB ads ? (1)


06-29-2016 05:40 PM #1 ayoubel (Member)
what objective to choose in FB ads ?

Hello There
my name's ayoub, i joined the forum a week ago and i'm excited to be here with the family and i'd like to say THANKS A MILLION to the big guys for sharing the most precious infos on the whole web.
i decided to promote App installs/email submits on Fb but i was wondering what objective to choose,is it send clicks to website or increase conversions , knowing that there's no way i can setup the pixel in the offer for obvious reasons.
here's another problem i faced in the past 2 days, i promoted an amazon offer on Fb (conversions point : email submit-payout : $1,50) the click cost me more then payout, i paid $2,50/click , so how can i decrease CPC ?

cheers


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