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My Attempt into Mobile POP (6)

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Hi guys,

I haven't done any follow-alongs before and this is new for me, but another thing that is new for me is Mobile POPs. I have tried it out before but I have always failed and since im giving it a go again I thought that a follow-along with a help of STM users might actually get me to the $xx stable level and maybe one day higher.

Here is what I have done

28th June

• Getting 2 landers for Malay region
• Got 3 offers for Malay (AV)
• Fixed the landers (JS codes etc)
• Did the setup for CDN
• Did the setup for Voluum

29th June

• Setup three campaigns on Propeller
• Watch and pray

I setup three campaigns on Propeller like this -

Malay - Android - 3G only

HIGH CPM $20.1 (as 20 was max)
Med CPM $18.58 (Recommended by them)
Low CPM $16

Don't know if its too much, if the differences are enough or im just doing it all wrong already.

I set daily caps for each campaign twice the CPM (to get data) - correct me if wrong, or what is a good way to do it?

UPDATE:

So I see traffic from HIGH campaign - But I made a mistake as one lander was opening the offer on parent window (Is it any good? ) it just skewed data, so I switched it off for now.

Im seeing a massive difference in Propellers report and Voluum - Propeller statest a total of 1900 visits and voluum states 1057 - I also dont see any weird traffic to block yet (like Zones that have 100% CTR or 75% CTR)


Hope that we can turn me into a POP master

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So no input yet, but here is what im doing today

30th June

• Picked a new Geo - Viet Nam
• Made 4 landers for it (ripped) - I actually am thinking that maybe rip landers from other geos and translate them to get more diversity
• Setup Voluum and Propeller
• 5 Offers from 2 networks
• High Bid Campaign to see any conversion

Problems
Discrepancy is still a huge issue - traffic is coming in slow, but Propeller shows 370 clicks - Voluum shows 168 clicks - what the hell? Where is this traffic?

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Is there anyone with ideas on how to continue, im a bit lost

Why is there such a big discrepancy? What to do with the landers/offers, I cant optimize if I don't have data.

I really want to move from FB to an alternative traffic source, but this start isn't going very well...

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Wow lots of progress! OK let me start from your first post...

Yup - 3G traffic is expensive alright. Nothing wrong with testing high bids. As for budget, I would suggest 10-20x payout to each of the 3 camps - which is basically what you did.

There is seldom a right/wrong way of doing things. Just do whatever makes sense at the time and adjust as you see reason to. Fire and then adjust. You're doing great!

That weird lander - does it spawn a separate popunder in a new tab/window, and open the offer in the original tab/window? I think some traffic sources don't like that, so may be best to leave it out.

Regarding the discrepancy between propeller and voluum: Clickloss is normal, but your difference looks unusually excessive. Can you just compare the numbers from the time you stopped that lander? Perhaps that was what skewed the numbers?




Amy

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Yes the high clickloss is strange. What was the clickloss for your PL AV camp?


Well - you WERE buying carrier traffic which is typically a lot more expensive than wifi. Are you sure your offers only accept carrier traffic? I would double check with your AM. If your offers accept wifi traffic also, then there would be no point in spending so much money buying expensive carrier traffic. When you spend that kind of money you need to direct that traffic to offers that are DESIGNED to convert well for carrier traffic (i.e. carrier-billing offers, especially of the 1-click variety).


Please never rely on cutting placements to get a campaign profitable, without finding a good offer and lander first!

I'd suggest doing the following:

1)Ask AMs for 2-3 best offers from the same geo, same offer type, preferably from more than one network. You need at least one offer that converts alright so you can cut landers.
2)Pick 5-10 landers from spy tools.
3)Set up 3 camps with different bids - low/avg/high - and run 10-20x payout's worth of traffic to each camp. See if the offers converts at all and decide whether to run further. If you're get conversions, see which bid works the best, pause the rest and just use that one camp to continue running to cut offers and landers.
4)Once you're down to a winning lander and offer, if it's close to breakeven, or profitable (either overall or for at least one major traffic segment, e.g. android), start scaling. If not, test more offers until you get as close to breaking even as possible or even green, then cut placements and other targeting and daypart etc. to further increase ROI.

This is a very general approach. Feel free to develop your own.


I would suggest to spend as little money as possible in the beginning (but STILL enough to give the offers a chance!) and test multiple geos, then pick the easiest to optimize and scale.

When you just test a single geo there's nothing to compare against. If you test several at a time you can pick the low-hanging fruit to optimize.


If everybody's using them, it means some people must be making money still!

Ripped landers are more than good enough to uncover good offers!

You only need to have a decent lander - it doesn't have to be perfect. Having a good offer is more important. Once you have a winner from testing 5-10 ripped landers, test several more offers to find a good one that will get you close to breaking even. After that you can always test original landers or variations of your winning lander, or completely rewrite the ad text to change the angle etc.


Answered above. One thing about running aggressive: There are offers that allow that and there are those that don't. Be sure to check with your AM to make sure before running aggressive.


Propeller is a good source. You can also try popads and zeropark and see how you like them. The high prices is probably due to your targeting carrier traffic.


AV offers can do quite well in Asia. By all means test several geos at a time as already mentioned. Asian, LATAM and African geos tend to be less competitive than the more developed countries in N/A and Europe.


You've sent 700 clicks to each of the 2 offers and only got 1 conversion - I would ditch those offers.




Amy

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This approach is actually not bad! If I had to pick one bid to test I would pick a higher bid to start, for the exact reason you mentioned: To see if the offer will convert on the good quality traffic.

Regarding discrepancy: Perhaps try another traffic source and compare?


Amy

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