Pin submit Tech (3)
I intend to promote Pin submits on Pops. On pops 90% of traffic is Desktop and 10% is mobile.
From what I've read, there are mainly 2 types of conversion flows- 1 click and MO. And pin submits convert better on carrier traffic.
Can a pin submit convert on Desktop? Does the tech allow it?
So, should I start a campaign targeting both desktop and mobile for a Pin submit?
Dumb question, I know 
Hey Sahil,
Yep pin submits do convert on desktop. Like you mentioned before there are different flows, desktop is harder to convert based on the flow it uses, but it still converts.
Make sure the offer you promote is responsive.
If I were you I would make a campaign for each. Let the data do the deciding for you.
Hey Sahil!
How’s it going?
I guess we need to clarify some aspects. You say that there are two types of flows, but there are many more, such as Single Opt-In, Double Opt-In, MO (which you’ve alluded to) and MT. What you have to understand is that the conversion ratio depends a lot on the flow. Your opinion about Carrier traffic converting better checks out, but it's mostly because the flows tend to be better. I guess you’re mixing things a little bit and the pin submit would be the MT flow.
Let me just quickly explain these flows.
You’ve got the Direct billing flow:
SOI – You just have to click once to sign up and you’re subscribed. It has the best conversion ratios, as expected.
DOI – Similar to the previous one. Nevertheless, you’ll have to click and then confirm your subscription. It’ll obviously present a lower CR than the previous one.
You’ve got the SMS billing flow:
MO – It stands for Mobile Originated. This is the one you’ve mentioned. In this flow, the user has to send an SMS with a keyword that’ll be shown on the landing page, to a specific number, which is usually called LA (large account) or short code.
MT – It stands for Mobile Terminated. In this flow, when the users reach the landing page, they’ll have an empty field where they insert their mobile phone number. The user will then receive a PIN code via SMS; he’ll insert this PIN on the empty field and that’s when he subscribes to the offer. It’s worth mentioning that this flow has better CR than the MO. Why? Because users don’t need to send an SMS, which is a step that generally costs them money.
What do I mean by stating that all of the formats will convert better on carrier traffic? That everything’s related to the billing flow. This means that - if you choose to target both desktop and mobile - you should definitely split them into different campaigns. Indeed, as they present totally different characteristics, the price you’ll pay for the traffic will obviously also be different. I suggest you target mobile, or at least start with it.
Hope my answer made things clearer for you.
Got any more questions? Ask away!
Cheers!
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