I've been running on RevContent and I seem to be having a tough time with bidding. I either bid too low and get barely any traffic (and I'm missing the real gem widgets) or bid too high and my ROI is bad because I'm paying a lot.
I have a whitelist of about 100 widgets that were either given to me, or widgets that I found through spying and testing so at least know I'm not gonna be getting killed with bot traffic. My daily budget is about $300-$500.
I bid 0.91 earlier today, but I'm thinking I might be high.
Any suggestions?
0.91 may and may not be high... Depends on your niche. But Yes, I kinda have the same problem in Revcontent. It's not as easy to optimize in Revcontent (and I have a blacklist not a whitelist so there's bots).
How often do you try to change the bids? Is it like one day high bids, the next day low bids and repeat? If so, you may be able to extract some data from it. You can also split a campaign into two - one with the top 20% of sources and higher bid and one with the 80% of rest of the sources and lower bid..
This is my biggest struggle with Revcontent right now. The best placements are going to have significantly higher bids, but unless you have a decent whitelist (which is 30 IDs minimum), the zerg of bots will eat your budget within minutes.
@azureus - I haven't been changing my bids since I just recently launched so I plan on keeping it at 0.91 until I get some data
@ret39982 - I actually have a whitelist that is almost exactly 30 widget IDs. They are widgets that I've either seen people running skin on or sites that are directed toward middle aged women.
I'm hardly getting any traffic. I get about 1 click every 20 minutes even with a 0.91 cent bid. I'm starting to think the good widgets have insanely high bids probably way over the dollar mark, but I don't know. I just unpaused my campaign about 3 hours ago because my landing page was messed up, but for now I have 30,015 impressions, with 6 clicks, which is a CTR of 0.020%. I'm somewhat new to RC, but that seems pretty bad I assume. Any advice guys?
@ryandinz it's all about your add ctr. Even if your cpc is $2 if your ctr is god awful there is no incentive for the publisher to place your add, regardless of your cpc so the algorithm doesn't send traffic to your add. Make sure your focus is getting a good ctr above anything else, depending on your vertical and what kind of campaign you're running you should be looking at ctr of 0.2% - 0.7-8%, generally for health ads etc your looking at 0.3% - 0.6% ctr. pm me yes 0.020% is very very bad ctr lol
High CTR + Optimal Bids = Clicks and high impressions