I'm trying to get my facebook pixel to work on clickbank using their Integrated sales reporting. Originally I tried to use the "Facebook conversion pixel" option. I put my pixel_id in as it says, but it never fired once. I checked the order form page and it would insert some facebook pixel code, but it throws an error.
I then switched to using the plain "Tracking Pixel" using the <img> link that facebook gives inside of the <noscript> tags.
So for Add To Cart I put "https://www.facebook.com/tr?id=PIXEL_ID&ev=AddToCart". This goes on the order form page. This has been firing correctly from what I can tell. AddToCard conversions are showing up on facebook.
For purchase I put "https://www.facebook.com/tr?id=PIXEL_ID&ev=Purchase&cd[value]=0.00&cd[currency]=USD" on the Order confirmation page. I've gotten a bunch of sales but it hasn't fired a purchase pixel back to facebook once. I tried with and without the extra values after purchase, neither worked.
Does anyone have any idea why the add to cart works, but purchase doesn't?
Bumping this to see if anyone may know the problem. Campaign is doing good but need the pixel data to scale.
Thanks
You have to pas the standard event Purchase with value and currency. Like this
fbq('track', 'Purchase', {value: '0.00', currency: 'USD'});
Just replace the Pageview, to purchase and use your pixel ID. thats it