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Scaling - Duplicating adsets vs increasing budget (25)

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Which method do you prefer scaling?

Assuming you have a monster.

2 campaigns with 2 adsets each for male and female.

all 4 adsets are at 50€ daily spend and been doing good for 3 days.

a) Increasing budget on each adset lets say from 50 to 100 then 200 a couple days later etc.

b) Duplicating the adsets multiple times as needed

I heard many times that duplicating adset is a common way, but always when doing this my cpc doubles for each adset in the campaign. Would be nice to know whats your experience on this.

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With FB Scaling its a bit Like Fight Club here

Rule NR 1

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Increase them and wait 2-3 days for the CPC to drops.

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Did you read Attila's long article on scaling? Why wouldnt you duplicate multiple times @thuglife?

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Hey mate, I suggest you to do both! Scale up those adsets, wait 3 days for the cpc to drop, and duplicate and wait 3 more days for the new ones to drop and do it all over again!

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For CTW campaign, I increase budget. keep scaling your budget under 100% . CPC will shoot up but nothing you could do. takes 3 days to chill.

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Which article do you mean exactly?

I just checked again and only found the ones I have read regarding which campaign to run,w hen to run etc. But nothing about how to scale adsets properly.

Would be very nice of you to share the link for all of us here

Thanks a lot in advance!

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I believed it too but found it not to be true.

If your ROI or CR goes down as you increase your budget, it's not because you didn't duplicate your adset. It's something else.

p/s: Also always use the pixel when possible.

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Well, I think it all depends of how the audience responds to our ads this day... There a LOT of variables playing, that you can't really know a "method" that'll work everytime. Just try them both, and track every click during a week, it's the only way to know what's working. Only trust DATA.

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I'm investing more than 100k/month in FB running mobile offers and that's what I'm doing:

* MAX Daily budget to not overpay: (target Reach) / 4 / 100
* Don't run campaigns with a CTR lower than 4%
* Increase adset budget if ROI is positive, twice a day, never above the Max Daily budget.
* first DAY CPC starts high, then normally goes down.
* Check your CPC by hour and pause the hours that are more expensives.
* Run oCPM campaigns

Obviously, there isn't a magic formula that works with all the FB campaigns, just test and learn, test and optimize.

hope it helps you,

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Stopping a campaign during high cpc hours don't affect the cpc?

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In my case it worked, I try to avoid the saturated hours because lot of advertisers are running at the same time. However, It depends on the ROI, if I got negative ROI then I stopped it.

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Hi Enric,

"* MAX Daily budget to not overpay: (target Reach) / 4 / 100 " could you explain this please?

Do you set a specific daily budget for the Campaign? Or is it your Daily Budget? Also you increase Adset Budget in Middle of the day? That ruins my campaigns mostly...

Cheers

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Hey,

I think the one I mean is in there.

Personally I find the duplicating very limiting, since you are going to compete with yourself (at least thats my experience)

Also I have the same problem as you - Increasing makes my CPC go crazy and into ROI - mostly it doesnt recover after 3 days either.

Gude

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Competition with yourself is the healthiest competition you could have, you always win

And, I think that duplicating ads make is more safe, because people will not all flag the same ad...

But that's only my opinion, everyone has his own.

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What i mean is that if you duplicate your adset at high level, at least for me, i end up competing for the same audience.

How do you solve this?

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Duplicating your best adset with the lowest CPA (so highest net profit for you) is the best idea. Duplicate it as is a few times; then after 48 hours pause the bad ones and leave good ones running. Rinse and repeat.

Scaling by increasing your budget is generally a bad idea UNLESS you do it slowly. 20% increase every 48 hours.

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according to your experiences, what would be a great amount for an adset?

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Offer payout x2
and you must run it for 48 hours without touching it, 72 hours is better. FB needs time to optimize, if you cut early it wont [optimize]

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Hey,

I tried your strategy. My problem is basically there is only so many audiences. Wont you have many duplicated adsets competing for the same audience?

I mean if you have one Killer Audience how do you scale this ?

Cheers

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FB's algo is very advanced, so if your adset is in the same campaign, it won't show the same ad to the same person unless your audience is too small and it has to restart from zero.

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Hey Attila,

Basically these wont get any reach. For this duplicating adset about what budget are we talking per adset for same audience in same campaign?

Thanks so much

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MAX daily budget comes from my experience on FB after doing lot of tests, is a limit that I try to not reach.
The logic behind is quite simple. FB users are not connecting every day, so I assumed that 1/4 of the users connect every day.
I'm doing CTW campaigns, so the max I want to pay for each user is 0.01.

Following the logic above, that's the formula that I'm using:
Total reach * 1/4 * 0.01 = Xeur/day

Again, this is only a limit that I try to not reach.

I start with 100eur per campaign, if the CTR is above 4% and ROI positive I increase the adset budget every 12 hours, 25% up each time.

How much are you increasing the budget?

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Interesting informations. What if I do PPE and I pay around 0.06 per click. Should I do the math likethis?

" 1 200 000 / 1/4 x 0.06 "

?

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I never tried with PPE but the logic should be the same. It makes sense to you?

Just for your information, I do CTW bidding at oCPM by website clicks.

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