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CR on Weekend vs Weekdays? (11)

06-26-2016 06:39 AM #1 thuglife (Member)
CR on Weekend vs Weekdays?

Anyone here seeing a huge CR dip for Sat/Sun vs Mon-Fri?

I do see worse CR in the weekend was wondering if anyone else see the same thing.

06-26-2016 06:55 AM #2 albinoazul91 (Member)

For me is backwards, im getting huge CR in weekends in fact weekends are the best for me but it depends on GEOs, verticals, etc, ive heard weekends are bad for some people as well so im not really sure what happen with this....

06-26-2016 07:09 AM #3 thuglife (Member)

Thanks, guess only way to find out.

06-26-2016 12:08 PM #4 matuloo (Legendary Moderator)

I didn't really run a lot of FB, but with anything else, weekends pretty much always (90%+) work better than mon-fri.

06-26-2016 12:16 PM #5 affiliaxeoran (Member)

It really depends on the offer+source.

Some of the affiliates are doing better on the weekends, some better on weekdays.

Is your target audience at work during the weekdays and so they have a little time to kill in the office and doing so by signing up to various stuff (leads)?
Is your target audience too busy during the week and on weekends have more time relax, play games, buy stuff online?

Many factors and I think no "definite" answer.

06-26-2016 01:23 PM #6 thuglife (Member)

Quote Originally Posted by affiliaxeoran View Post
It really depends on the offer+source.

Some of the affiliates are doing better on the weekends, some better on weekdays.

Is your target audience at work during the weekdays and so they have a little time to kill in the office and doing so by signing up to various stuff (leads)?
Is your target audience too busy during the week and on weekends have more time relax, play games, buy stuff online?

Many factors and I think no "definite" answer.
This sounds like it can be it.

06-26-2016 01:43 PM #7 gijsvipresponse (Senior Member)

I guess people also click more out of boredom during the weekends, also depending on the audience ofcourse.

06-26-2016 01:44 PM #8 johner911 (Member)

I observed the following pattern for straight sales on fb / adwords.

a) In case the weather is nice
- dip begins on friday afternoon, catastrophic saturday, picks up conversion on sunday afternoon

The longer the interval between bad / nice weather weekends, the bigger the dip. For example 3 bad weekends followed by a nice weekend result in catastrophic sales. Whereas in case of 3 nice weekends followed by another nice weekend the drop is not so pronounced.

b) In case the weather is bad
- no dips over weekend observed

Funny thing is that while the volume in case of a) drops by maybe 10-20%, the conversion drops by a multitude. Like people are still watching the ads and clicking them but are in total lurk mode, unmotivated to complete any conversion.

06-26-2016 03:04 PM #9 peterb ()

I mostly like my weekend stats better
But like other people already said, it strongly depends on what vertical you are running

06-27-2016 02:44 PM #10 samybillionaire (Member)

It's crazy but according to me, weeks are way better than weekends... Like I've always had a higher CR and ROI on monday! Never understood why tho

06-27-2016 02:52 PM #11 affiliaxeoran (Member)

What are you running? Its been like that with all the verticals you run?

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