go2mobi - content pin submits (14)
hey gals and guys,
this is my first crack at mobile. inquired with several mobile network ams and the consensus is to go with tier 3 content pin submits
offer: video pin submit (same offer on two different carriers)
country: india
os: android
payout: $.40 and $.54
platform: go2mobi
tracking: custom
starting with 8 banners. used mobile ad monitor to hunt down 3 generic download/play banners. made 4 simple 'watch video' banners based on verbiage from the offer page with the same text but different font/background/border colors. also used the image from the offer page to create a 'watch instantly' banner
followed the go2mobi config steps in the appetizer and setup a ron campaign
here we go
Everything sounds great so far! The tier 3, the video pin submit, go2mobi, generic banners + custom banners, the appetizer - all sounds great. Will be watching this thread for further progress!
The only suggestion I have is with regards to banner testing: Fonts and colors are usually not going to cause significant changes in ROI (although there will always be exceptions), so I would suggest leaving that for after you've tested angles and ad text and image - things that will usually cause larger changes in CR/ROI.
During initial testing it would be a good idea to stick to "safe" colors that will cause enough of a contrast between background and text to make it easy enough to read. For example, black background with white or yellow text, or white background with black/red/blue text.
Try to make the text as concise as possible and maximize the font size. Nobody will bother to squint just to read your ad, however amazing it may be; nor will they bother reading long ad text to find out what your ad is about.
It's also important to somehow draw people's attention to your ad, because without that they won't even get to see your text and image to allow themselves to be sold to. 
Animation can work quite well - people's eyes are naturally drawn to motion.
Thanks for starting this follow-along - looking forward to updates!
Amy
thanks amy. i appreciate the advice
the ctr difference between animated and static banners is pretty clear after just over a day. the animated banners are also converting better. i plan to add more animated banners when i begin to optimize
results from saturday and sunday:
offer 1
1,898 clicks
22 conversions
$8.80 revenue
$64.48 cost
-86.35% roi
offer 2
1,975 clicks
21 conversions
$11.34 revenue
$68.43 cost
-83.43% roi
there are a few placements with potential but not enough traffic to make it worth pursuing. overall it appears this offer is a no go. definitely learned quite a bit about the platform that will carry over to the next set of campaigns
the auto rules in go2mobi are intriguing. i sat in for their webinar and it looks like the feature is very useful. seems to me it would be possible to build a default set of filters to weed out the non-performing placements
i am going to start working on an algorithm that can be represented in the rule set. i would prefer api access so i can use my own logic but this will work for now
Yup - not every offer will work out, but the more you test the better your chances. But let's see if there are other things you can try first.
First thing to check: This is an offer that only accepts carrier traffic (aka cellular/3g/4g traffic) correct? If so, you drill down into your tracker's IP stats, see which IPs have converted, then look up the IP-block for each IP and target those on go2mobi. To look up IP blocks, go to http://ipinfo.io/countries/in (you can change the country code at the end to see data for any geo - this one is for India which is your geo), click on all the ASNs associated with your carriers, and look through all the IP blocks to figure out which ones contain the IPs that have converted for you, and then target those in go2mobi.
Targeting by IP will often get better results than targeting by carrier because 1)the carrier-IP database used by some traffic sources are far from accurate, and 2)when you target by IP ranges you can cut out the ones that don't convert, just like you would do to placements - thereby providing you with yet another means to optimize your camp.
It's a time-consuming process for sure, but it sounds like you have the coding skills to whip up a script that will help you do that. 
Secondly - how much were you bidding? I would suggest not to use autobid. For a geo like India and assuming your carriers have ample traffic volumes, bidding low first to test and cut banners in the beginning for cheap could be a better way to go. You may JUST be pleasantly surprised by the results.
Thirdly - you've only tested 7 banners, right? Arguably for something like video subscriptions there really aren't a whole lot of angles you can try. Something worth trying: Make your banners as luring as possible in terms of graphics, and also make the graphics relevant to the offer. I don't know which offer you're running, but for example say if it's a vid subscription on hollywood gossip, then you could find out what the latest hot topics are and show a screenshot of the celebs involved, using one of your banners that looks like a video with a play button on it like this:
I'm not sure if you'll run into copyright issues so be sure to check with your aff network and also go2mobi, but if you can somehow make these vid subscription offers work, there are tons of one-click carrier-billing offers available across many geos that you can play with. I'm about to do some experimentation myself as well, and I've just given you my best idea lol!
I admit that the ROIs look treacherous, but since you've already collected all that data, it really wouldn't hurt to spend a few more dollars in a last-ditch effort just to see if the camp has any promise at all. If you set your bid low AND target by IPs that have converted, run $10 to the camp, and things STILL don't improve significantly - then yeah I would recommend moving onto other offers.
And if you're looking to further your learning, India with its cheap traffic available in abundance would be the ideal geo to test out some of the suggestions I've provided above. Have fun!
Amy
yeah, carrier traffic only on these. i honestly never thought of drilling drown the ip level. excellent advice. i will dig in to see if i can find any trends
i was just using autobid based on the appetizer config which is actually against my nature. i tend to start low and slowly raise bids as i blacklist
the offer is for streaming videos so i could build some banners like you suggested. i think i might do the ip filtering and then run a small test again first to see if the roi improves
thanks again for the solid advice. i am definitely liking the idea of making these content pin submits work. seems like the concept could be scaled massively once a working formula is nailed down
hopefully we can help each other get there
wow, i have to say thanks again for suggesting to review the converting ip addresses. i found a very consistent pattern almost instantly
updating the campaigns now and will have traffic running again shortly
Originally Posted by reverb
I don't have a lot of experience with display traffic, but based on experimentation, it's better to bid low and test for cheap first, then ramp up the bid once you have a good offer+creatives that you know work, and you're ready to get more traffic volume.
And I definitely agree with you on the scaling potential!
Amy
ended up getting distracted so just now launched the campaigns again with the converting ip ranges. since i restricted down to /24 i added the rest of the exchanges to get a wide mix of traffic. i also added 13 more play/download now type banners
its 3am over there now so i should have some good morning stats later tonight
looks like the ip targeting on the india campaigns helped slightly but not nearly enough. the roi on both campaigns stayed 75%+ and the volume was drastically reduced. campaigns are officially paused
ran a test on a media download offer for vietnam. this one was open to carrier and wifi
937 clicks
1 conversions
$.48 revenue
$11.14 cost
-95.69% roi
i paused after the first day since the stats were seriously falling behind
next!
That's the nature of the game - not all camps will work out. But the more we launch, the luckier we'll get. Looking forward to seeing your next attempts!
Targeting by IP ranges will help most of the time, but it's not a miracle fix - the success of your camp will still depend on your creatives and offer, first and foremost.
Another you can do regarding IPs: Drill down into your tracker data, and get a list of IPs associated with all your conversions. Go to http://ipinfo.io/ and enter each ip into the search field at the top (the one that says "Look up any IP...". Then on the results page, click on the ASN link underneath the google map to bring up the corresponding list of IP blocks. Look through the IP blocks to identify the one your IP belongs to. Repeat for all IPs for all conversions and you have yourself one or more IP blocks that you know convert. So next you can just target this/these IP block(s).
Amy
i ran an app install offer that allows users to download movies to watch locally in a few geos for a couple weeks while i was out of town. seems to be converting well on the same placements as the video content pin submits
the trend is pretty solid so i am going to create some simple landers and a few targeted banners to see if i can get the cr% up. only issue is i believe this will be profitable but unsure of how well it can scale
i was just hit up by several networks to get me to run some pokemon go pin submit offers. payouts are quite high so the testing budget will be much higher but the offers are fresh and it seems the entire world is going crazy over pokemon so i may give it a go
Thanks for sharing ! hope ur success soon !
Originally Posted by reverb
For banners, try to make visitors curious enough to click through. Curiosity clicks can hurt conversion rates of a lot of offer types, but not so for video subscription offers based on what I've seen. To get inspiration on how to entice people to click, browse article headlines on viral sites such as viralnova.com.
As for those pokemon go offers - almost nobody I've talked to was able to make them work on pop traffic. On FB, probably - if you're targeting the right demographic. On mobile display, MAYBE if you target gaming apps/sites, and it's a big maybe. But feel free to do your own testing.
Amy
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