How do you create advertorial Landing Pages for Native? (8)
How do you create advertorial Landing Pages for Native?
Hi everyone,
I'm fascinated by the blog/news style advertorials that people are using for native ads. I've searched the STM forum and there doesn't seem to be many folks talking about them.
How would you suggest going about creating a news style article (ie, study finds that xyz) website from a technical/coding standpoint? Coding is not my strong suit and wondering if there are templates or ways to copy what others are doing...
If worst comes to worst, I know how to create news style sites via Wordpress, but was told the performance issues make it less than ideal choice to ran ads.
God damn there are so many things to learn before one can get started...I appreciate any feedback!
i would be interested in this also!
ctrl+s
Most news sources have a fairly similar layout, which is easy enough to copy.
If you want to give the impression of being similar to any other class of site - from social media to news - the three things you need to focus on are layout, color choice, and fonts.
So, let's say we want to copy the style of a news site.
This image gives a pretty good summary of everything you need:
So. Layout, colour choice, design.
- Layout: Logo at the top left, then menu with multiple "news" sections, then two columns: left column is wide and contains the content, right column is small and contains supplementary stuff. Byline at the top in a floating box, images are full-width in the left column.
- Colors: Nothing fancy. Some highlighted sections using primary colours as background, not font. Everything else font-wise in an almost-black colour. Almost-white background.
- Fonts: The simplest way to figure out what fonts to use is to go to your favourite news source, use "Inspect Element", and find the font they're using.
For added realism, don't copy off other peoples' advertorials. Figure out what the most popular news/magazine source for your demo is online (in the UK, that might well be the Daily Mail), then go and mimic their design as closely as you can. Advertorial designs tend to lag behind real news sources by about five years, and people do notice that detail - it makes them look fake.
You can create them yourself if you have a lot of patience and time. Or you can use a service like whatrunswhere or adplexity, rip them just like everyone else is doing, test, and optimize them along the way. That's more effective.
In the case you find a spy tool too expensive, ask you network to provide you with the best (pre)landers for the campaigns you want to run. There's a chance that these landers will be saturated already but at least its a starting point.
thanks for the replies!
would something like muse work for creating these kinda pages.
i know that it creates heavy code... and is not suitable for mobile...
but these kinda landers would be on desktop.
or maybe the best way is to rip similar landers and repurpose them for what your needs are,
since the general framework will be the same anyway.
just a question of swapping out the copy and links and so on...
Had some follow up questions regarding this topic. Is it absolutely necessary for affiliates to mention that the "article" is an advertisement? Is this mention more for the consumer or the traffic source?
Will these advertorial style articles get disapproved in traffic sources like FB & Bing?
Originally Posted by deehkay
You can do a bridge page from one image to something like, "click here to see her amazing results" or some variation.
That is why alot of people use cloaking tools for places like Bing.
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