Wordpress With Native, Or Only PHP Advertorials? (13)
Hey guys,
I was wondering if you guys can point me in the right direction. I've been doing
AM for a couple of years but stopped for some time and now getting back to it.
Would love to know why most landers are advertorials. I know they work like
crazy so what I'm asking is... Is there a specific reason NOT to design an advertorial
lander in Wordpress and just duplicate that pages x3 for split testing (changing headline etc..)?
Also, if someone has the resources to download some advertorial landers and instructions
on how to edit those it would be awesome.
Thanks in advance!
Yes, there are two reasons I'd recommend using raw HTML landers rather than Wordpress, even for advertorials.
The first is speed. Unoptimised Wordpress is not only slow, but gets really, really slow as soon as it's under load - say, if you've just found a working campaign. Optimising and caching Wordpress is hard - I'm moderately expert at optimising Linux servers and even I pay someone else to do it for the Wordpress sites I run. It also takes a lot of time which is time you could be spending on your campaigns, and even highly optimised Wordpress is still significantly slower - a few hundred milliseconds at least - than a plain HTML page.
Why's that important? Because speed = money. Multiple large companies have done tests on this - Amazon found that 100ms of loading speed equalled 1% of ROI. I've also done independent tests again concluding that CVR is significantly affected by load speed.
(Sometimes the picture's more complex, usually in countries where the loading speeds are ALWAYS slow, but as a rule, faster is better.)
Reason 2 for raw HTML: Wordpress is a gaping security hole. It's the most hacked server software on the planet, and if you have Wordpress running on anything associated with your campaigns, you substantially run the risk of having a security breach. By contrast, a well-set-up server running Nginx only is far less likely to be breached.
Hope that helps!
Thanks so much for the highly detailed answer, caurmen . Do you have any idea where I can find a decent template that
I can tweak to my own needs? I found a crappy one that can't be used at all, so if you can point me in the right direction it
would be neat.
On another note I've seen most heavy hitters use a PHP adv landers, probably because of added scripts but
wondering where I can get one of these (willing to pay for it). I have a couple of these but they are not working
when uploading them to the server, so I either need a tutorial, or an HTML lander to begin with.
Thanks again and I look forward to hear your reply.
If you want advertorials
Goto any viral/buzz type site.
Look for revcontent/content.ad native under the content/in sidebar..
Find any ads that have a pic of a women with a wrinkled face or a pic of a fat belly 
Click
Bam!
You will see 2/3 variations that are tried and tested
Then rip with Sitesucker (Mac) or pc alternative (can't remember what its called), most are html/js not php
Haha thanks I did that but the thing is I get the ripped version with all the tracking & scripts of that affiliate, and that's confusing as hell with all the
junk in the code. I noticed that most are PHP though... HTML is much easier to rip and exploit.
I'd recommend spying to get an idea of the design, then coding it from scratch - if you know exactly what you're going for the coding won't take long.
You can get loads of nice templates for HTML from sites like WrapBootstrap.com, but they won't be conversion-optimised. Best to spy, figure out what the state of the art is, then go from there.
Originally Posted by mike hersh
PHP is a server-side language, so you won't get the PHP code in the lander if you rip it anyway - just HTML and Javascript.
Do be aware it's comparatively easy to hide malicious Javascript to, for example, redirect your visitors to other sites. That's why I usually advise "spy then recreate" over straight-up ripping.
Thanks guys. So eventually I ended up creating the page on my own from scratch. I really worried about using an exact copy of
another another advertiser BECAUSE the code was full of his personal code. Thanks for the advice anyway!
I've tested extensively... it doesn't matter. The people who leave because of speed weren't going to buy anyway.
If you're technically challenged (no coding skills) and don't want to rip a lander due to fear of hidden javascript, then any suggestions on creating an advertorial/blog style landing page?
Hire someone off Upwork or something to build it?
Originally Posted by robatkinson0687
@bobliu - That will work for most malicious code. However, a smart coder can get around it.
At the simplest level, you could just do
address = "h" + "t" + "t" + "p" + "w" "+ "w" + "w.wherever.com";
If you want to get cleverer, you can do all sorts of things. Personally I'd probably take a one-time-pad equivalent approach and build a string then increment it by the ASCII values of another string to get the end result.
A more reliable approach may be to look for any mention of "window.location", "location.replace", and similar commands.
That still won't stop a really clever developer ( http://stackoverflow.com/questions/9...-function-call ), but it should slow most people down.
As a side note, if there are any standard libraries in the ripped file, I'd recommend either replacing them with libraries hosted by Google or equivalent, or running a diff on them against the canonical example of that library. Libraries are big hairy bits of JS that usually are too long to scrutinise, so they're a perfect place to hide malicious code.
Also worth noting - you can embed JS in .css files too. Don't assume you can just skip .css files in your malicious code checking.
(All of this stuff is why I don't generally advise ripping landers. I know too much about what I could do to insert malicious code, and I know I'm not the smartest tech guy in the affiliate space.
I have a tutorial on recreating-without-ripping coming up this week. )
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