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question about india GEO (11)

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hey

i am looking to run a campaign in india.

but i am not quite sure what language to use.

with the high rate of english in india
would it be ok to run in english

or would hindi be the best option?

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English is fine. I would be curious to see results of a split test, they may attract different groups of people, or the ad may stand out more in the countries home language. One would assume the slightly more affluent speak English (in major cities) vs rural India.

145M people from India on Facebook
61M speak Hindi
137M speak English

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Hi Vincent,

I am from India. If you need any translation/ ad copy help, let me know.

Newbie here as well.

About the language, I'd recommend using hindi words in English typing.

Sahil

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Hi Vincent,

I'm always recommended to do split testing - so I'm suggest you to translate your creatives to Hindi, and try both English and Hindi.
basically the Native language in most of the times perform better ROI.

Guy

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Affiliates mostly run English is the short answer.

Another option is to make 2 landing pages and use Voluum rules to redirect based on language.

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Hello, vincent9!

English will be fine. From my experience, English banners generally work better than Hindi banners. This is also true on other APAC countries, such as Sri-Lanka and Malaysia, where English has a better performance than the native language. It’s always a good move to test English.

Nevertheless, it’s also interesting to test English vs. Hindi.

Let me know if you need any more tips!

Cheers!

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Split test all the way, because while I can relate to the above statement that India and English language is a good match, I had better results with malay banners in Malaysia. And I'm sure if we ask more people, there will be some who do way better with hindu in India

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Another vote for split testing in English and Hindi Although based on the results from our network, I *think* English has a slight advantage

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One more tip, some sources allow some kind of "region" targeting, it might be worth to do a bit of research on what parts of India have more english VS hindu speakers and target accordingly

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Do bear in mind that while English is a language understood by most of the people with higher socio-economic status in all of the Indian states, almost no-one claims it as his primary native language.
Hindi on the other hand is just one of the major local languages, together with Bengali, Telugu etc.. which is the primary native language of certain states, however not all of them.

Consult this link to get a bigger picture
https://en.wikipedia.org/wiki/List_o...akers_in_India
https://en.wikipedia.org/wiki/Langua...l_language.png

Judging from this, you should use English for a broader approach, but in order to increase conversions, you should use local languages and language targeting.

During my publisher days I had no trouble making millions from India serving them content in English, mixed with some hindi sland words written in phonetic English.
So English works and makes sales.. the question is however, can those conversion rates be increased by serving local language versions. I have a strong belief that they can indeed.

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thanks for the replies.

i will split test both languages to see,
but i have a feeling that more affluent people probably speak English fluently
and are more likely to more expensive and newer phone versions.
my guess would be that iPhone users would probably all speak English,
while older versions of android are more likely to be native speakers. but again would have to test to find out.

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