Confused: Mobile display or Mobile pops (11)
I am starting out with mobile advertising.
So, which is the more viable option to start with, Mobile display i.e. Go2mobi or Mobile pops i.e. Popads ?
I've read several follow along threads and I'm still confused.
Display: More volume so more room for scale. Need to get good with Photoshop. Generally more strict with creatives (No aggressive Antivirus)
Pops: Less volume, less strict. Your lander is the only creative. Quicker learning curve
Both can make money
Hi Sahil,
I found it easier to start with display... if you can afford a spytool such as Adplexity or MobileAdMonitor you can see an overview of what's happening in some countries and different traffic sources. That may help you decide where you want to start.
Good luck!
Yes, guys above me pretty much nailed it 
Both can work and its not really possible to say which one is better to start with. Many newbies pick POPs because you don't have to mess with banners, but it's also true the volume in POPs is way lower than in display. I would say pick POPs to learn the AM basics faster and then move to display for volume
Hi Sahil,
How’s it going?
Regarding volumes and creatives, the arguments contained in previous posts are all valid. I have a slightly different point of view, though.
It’s true that pops have less volume and you don’t have to deal with creatives. However, they're also usually more expensive and harder to optimize. Why? Because of the fact that - most of the times - they have lower volumes in a short period of time, when compared to display (therefore, they’ve also got more competition.)
Whenever I advise beginners, I tell them that volumes are good, because it’s easier to gather data to optimize. Furthermore, in pops you don’t have CTR as a parameter to consider, so it’s one less criterion to help you make decisions.
Regarding display: if you choose the correct segments to start, meaning the ones that are not that hard to deal with, I guess the only issue you’d have is with the creatives. This is, nonetheless, a smaller problem than actually spending a lot of money in pops just to avoid dealing with banners.
I suggest you start with some easy segments on display and then probably expand to pops as well. If you don’t have the knowledge to create banners, you can find many online. Sometimes, your affiliate network can share some with you.
Last but not least: @nobelium mentioned spytools such as Adplexity. Adplexity is very good and you can spy banners and prelanders by carrier (you don't have all the carriers, though), country, affiliate network and adnetwork, according to several metrics, which is pretty interesting. It’ll surely help you see what's going on in the environment, allowing you to become more competitive faster.
If you have any further questions, ask away!
Cheers!
Originally Posted by sahil19
I personally started with display because at the time there were a lot more tutorials on STM about display.
However, being good at display required being good at making banners and landing pages so it took me a little longer to get started. When I eventually switched over to pop I had an in house spy tool which has now evolved into Mobile Ad Monitor. I started copying banner/landing page combos for display and also started copying popular popup landers. When the results came in the pop landers were nearly breakeven while the display combos were often close to -100% ROI.
I may not have an adequate sample but from my days of utilizing our spy tool I found it significantly easier to mimic the success of the popup landers than display. Sure you can't scale as much (I mean you can still make 10k a day) but when you're a beginner and your campaigns are closer to break-even it gives you more opportunity to test more with your budget because you aren't losing money like crazy.
Hey Sahil19
I'd say it depends on what kind of offer you're looking at running. Something basic like a utility app install might work better with pops, whereas an SOI generally could be easier to optimize on display. There's no wrong answer, only testing
I'd say display as well as there is more room to scale up your campaigns, but as Sam said it depends greatly on the vertical and specific offer you want to test. Why don't you run a 50/50 split test display/pops?
Really great thread. Thanks for all the input along the way.
I've got an email submit gift card offer I want to test out.
My AM said most of the volume is coming from FB. Do you think it's worth my time to try it on either mobile display or pop?
Yep definitely. I'm running a AU Giftcard offer right now and its absolutely killing it. The way I did it was to start on pops, make sure the lander was the best it could be, scale to other pop sources to get more data and then scale onto display. That way you're optimising your funnel most effectively. I find that if you jump straight onto display you have too many factors to worry about and its harder to pinpoint where your funnel is weakest.
I would start with pops, when paying CPM you'll get much more clicks or 'opportunities to engage' users then what you'll get with banners,
we run our own type of mobile pop which is a sort of dialogue box / mobile alert which can get over 5% CTR on your ads, since we work directly with publishers it is probably the most effective ad unit on mobile.
you can view a quick demo of our ads on your mobile phone; just click each ad to see the next one.
Home > Paid Traffic Sources > Mobile