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Trying to get more conversions but it keeps the same (8)

06-21-2016 10:56 PM #1 jurtzi (Member)
Trying to get more conversions but it keeps the same

I'm trying to optimize a dating offer using pop traffic (adult). My focus right now is to beat the lander that was getting the conversions, but when I try to look for a better one, it always get the same conversions under the next 2 scenarios:

- Increase CTR but CVR get lower and keeping the same amount of conversion.

- The CTR was decreased, but the CVR was higher, again getting the same amount of conversions.

I tried to show LP quite different from each other, and trying to keep the context from the lander to the offer.

I've tested 3 landers after finding the best LP and getting reference from manual spying.

What could be happening? I'm not able to increase the ROI whatever I do in the landers

06-22-2016 02:24 PM #2 Mobidea (Veteran Member)

Hi jurtzi,

It happens that, for some LPs, the CTR is higher, but the CR is lower and the opposite. It seems obvious that - in this case - you should focus on CR, as it is the key indicator.

Trust me: 3 variations is not a lot. Try testing more LPs; play with different questionnaires, pictures, colors. Nevertheless, it can also be that the combination of that specific traffic with that offer can't perform better than it does now.

I guess the only thing to do here is optimizing the campaign and adjusting your bid (don't forget that you can increase your CTR and CR by getting a better position).

I suggest you test some adult subscription offers. The payout is higher, especially for 3G and you don’t need to bother about LPs. If you wish, you can send users directly to the offer and it'll work.

Cheers!

06-22-2016 02:52 PM #3 jurtzi (Member)

Thank you for your reply Mobidea,

I was thinking to add more landers but something fun happen when I add new landers, it looks promising for 2 days and then stop working, and start working very similar as the others.

According to the traffic source, I have no competition using the min. bid ($0.001). The placements were already filtered in the process, so I think bidding more will performance the same.

This is a dating offer for desktop, not adult, but the advertiser allows adult traffic.

As you say, maybe it is the combination, this is an offer recommended from the AM and I'm running at -70% ROI in 10 days

07-02-2016 08:14 PM #4 presfox (Member)

When optimized and still at -70, i would drop the campaign

07-03-2016 07:04 AM #5 vortex (Senior Moderator)

How many offers have you tested for that geo? The lander isn't the only variable you can test when optimizing your funnel.

Like Mobidea has pointed out, there are other offer types that can work better on adult traffic, including the 3G subscription offers they mentioned. Try adult vid subscription offers for example.


Amy

07-04-2016 01:44 PM #6 matuloo (Legendary Moderator)

Dating is a pretty difficult vertical right now, but it can still work well.

There are 3 key factors to it - the source, the offer and the creatives.

There is a massive amount of shitty sources in adult, you definitely need to run some BOT tests unless you already did.
Creatives - the females you use on LPs have a massive impact, you need to test a LOT of them to find some that work.
Offers - with a bad offer, you stand no chance. You need to find solid offers, push solid volume and get a solid payout bump, there is no other way around it.

You started with POPs, the truth is, adult dating can work with POPs but the lead quality is quite often pretty poor and you will get kicked from offers all the time. Display (banners) works better and I would suggest to start with desktop banners if you decide to try them.

I've written a number of posts about adult traffic, you might want to check some of them out - start with these 3 :

1. http://stmforum.com/forum/showthread...-ADULT-Traffic
2. http://stmforum.com/forum/showthread...what-to-expect
3. http://stmforum.com/forum/showthread...-down-and-down

07-11-2016 02:43 PM #7 jurtzi (Member)

Quote Originally Posted by vortex View Post
How many offers have you tested for that geo? The lander isn't the only variable you can test when optimizing your funnel.

Like Mobidea has pointed out, there are other offer types that can work better on adult traffic, including the 3G subscription offers they mentioned. Try adult vid subscription offers for example.


Amy
I've tested only one offer for the GEO, and it was an offer suggested by the AM.

I've cutted some bad variables and ended up to have optimize the landing pages. Anyways, the campaign was recently paused and I reached -30% ROI. I think it was a good try, would like to test Mobidea recommendation

07-11-2016 03:05 PM #8 jurtzi (Member)

Quote Originally Posted by matuloo View Post
Dating is a pretty difficult vertical right now, but it can still work well.

There are 3 key factors to it - the source, the offer and the creatives.

There is a massive amount of shitty sources in adult, you definitely need to run some BOT tests unless you already did.
Creatives - the females you use on LPs have a massive impact, you need to test a LOT of them to find some that work.
Offers - with a bad offer, you stand no chance. You need to find solid offers, push solid volume and get a solid payout bump, there is no other way around it.

You started with POPs, the truth is, adult dating can work with POPs but the lead quality is quite often pretty poor and you will get kicked from offers all the time. Display (banners) works better and I would suggest to start with desktop banners if you decide to try them.

I've written a number of posts about adult traffic, you might want to check some of them out - start with these 3 :

1. http://stmforum.com/forum/showthread...-ADULT-Traffic
2. http://stmforum.com/forum/showthread...what-to-expect
3. http://stmforum.com/forum/showthread...-down-and-down
Can't agree more about those 3 key factors, according to what I've tested that was I was worried about while I was getting data. I don't think the offer was a problem because was converting and was recommended by the AM, in the first place according to what I asked.

I did not a bot test, I repentant to not do it at the very begenning, just started to cut the worst without have filtered the bots.

Something unexpected happened with the landing pages, I tested landers created by my own and ripped landers, the result was ripped landers was performing worst and by far. I think because the users was seeing something different. Anyways, the offer has been paused and I ended with a -30% ROI. I'm happy with the results because I practiced and I learnd

There was an annoying thing on the offer and the TS that I was using... How do you handle 2 payouts in 1 offer? 18-29 years old lead has a lower payout than 30-35 years old. I wasn't green because of this. I was receiving like 55% low and 45% high payout, the hope for keep running the campaign was always waiting for the high payout, otherwise the campaign would died sooner. The campaign was running on POPs, maybe I should focus on the lowest payout, and if I receive the high payout I should say "hey, thanks for the gift"?

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