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Google Adwords - Postback (3)

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Hi guys,

I am using Voluum but I cant manage to pass the conversions to Adwords platform...
I did copy the pixel from Google Adwords Script and place it in Voluum but I do not see anything.

Anyone manage to do it? Mobile offera using a postback

Thanks!
Kinan

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Hey Kinan,

You need to place their script on the thank you page, once the visitor has converted.

Conversion scripts like pixels, javascripts or iframes need to be executed on the computers of the people who converted, not from another computer (which is what happens when you use server to server postbacks).

Here's how it works in the case of Adwords.

1/ Someone clicks your ad
2/ Google drops a cookie on that person's computer
3/ That person browses different pages
4/ When he purchases the offer, he lands on a page with Adword's conversion script
5/ Google checks the cookie dropped during step 2 above to connect the dots between the conversion and the clicked ad

But when you use server to server postback, the affiliate network's server which calls the postback does not have that cookie in place obviously, because it's not that server that clicked the ad. So even if the script is executed, Google can't connect the dots and cannot find the corresponding clicked ad.

You basically have 3 solutions:

1/ Check if your network allows you to add scripts that will be triggered on their vendors' thank you pages

2/ Ask your AM if he can have the vendor place your script on his thank you page (very unlikely unless you're sending a good amount of leads and can scale)

3/ Use FunnelFlux <-- that's the preferred option - I'll then show you how you can use it to have Adwords connect the dots, even when you cannot place your script on the thank you pages!

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Hi Vitavee,

Thanks for that! although i did manage to do it in another network i worked in, i will still love to hear about FunnelFlux.
I will PM you.

Cheers!

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