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mastering mobile from scratch (6)

06-18-2016 12:46 AM #1 shepherd (Member)

1. Don't know exactly. Could be a conversion from a higher tier geo that accidentally ended up in your funnel. Payouts can be higher for richer countries since they can be more valuable customers to the merchant. What geo was the conversion from?
2. It seems like youre not feeding Voluum any cost-data and Voluum recorded 0 clicks. Therefore it cant calculate lots of the values like cr (conversions/clicks) or roi (profit/cost)
3. No idea on this one either.

06-23-2016 09:09 PM #2 shepherd (Member)

I sent you a pm!

06-29-2016 08:18 AM #3 vortex (Senior Moderator)

Hello and thanks for starting any amazing follow-along! Nice progress so far.

Will play catch up by responding to each post in sequence. Some of what I write may not be relevant to your camp anymore, but still might be nice to know for future reference.

Originally Posted by vincent9

1 - im confused why the payout on one conversion is 2.68 when the actually payout is 0.19 euro.
not sure what is happening there. does anyone have any idea.

Are you sure it was Aliexpress that converted? It's possible that your affiliate network may have redirected the visitor to another offer.

2 - im not understanding why Voluum isnt showing alot of data such as CR, ROI, CTR...
it has tracked the clicks, impressions, conversions... but doesnt seem to have created all the data.

This is the way it should be, because there would be no way for Voluum to know how many impressions the banners got - only the traffic source would have this information.

Voluum is only "alerted" or triggered when a visitor clicks on a banner, and these are recorded in Voluum as "visits".

This is why when running display/banner traffic AND direct-linking, the "clicks" stats in voluum will always be zero. If you use a lander, then "clicks" would be the number of times your lander is clicked through.

3 - i have spoken with my AM and asked for the redirects to be turned off. i would like to run this campaign one more day without the restrictions on the exchanges and see what happens. would the best situation be to start a new campaign from scratch, duplicate the campaign and run it again hoping that this time when it gets reviewed the redirects issue is solved?

Actually yes that's what I would do!

other then that, the data i think is so limited there is not much i can do. i checked the placements and there isnt a single one that spent over 1.5X the payout, so not much i can really use make a decision on there.

Once you've asked your aff network to turn off the redirects, try bidding really low - like start from 0.10CPM - and work your way up until you're getting enough traffic to test your banners. This can be a really cheap way to test stuff. And once you get accepted by the larger exchanges, traffic volume should no longer be an issue.

Amy

06-29-2016 10:03 AM #4 vortex (Senior Moderator)

Originally Posted by vincent9

vertical: sweepstakes
offer: VIP Concours_voucher FR
country: France
payout: 0.30€
Conversion point: SOI

i chose 5 angles and made 5 banners of different styles.

i auto bid at 0.60 which was just below what i saw the average winning bid was for smatoo.
wasn't sure if i should auto bid, and played it conservative.

i checked the campaign after about 10 hours when i woke up and was surprised to see that it had spent just over 50 dollars
i had assumed that it would partition that over 24 hours!
not sure where i got that idea.
so i only got about half a day.

Another nice attempt!

I don't have experience pushing sweeps on display traffic, but your banners have too much text on them - people don't like to read long strings of text. And some of the text looks squashed together.

As for bidding, trying bidding really low at first and gradually increase until you're getting enough traffic to test your banners.

And yup - traffic is not spaced out evenly through the day.

Also - sweeps offers will usually need a lander in order to convert - unless the offer comes with what the advertiser calls a "pre-lander" (see as what we call landers except they're "attached" to the offer and comes before the final offer sign-up page).

anyway since the campaign wasn't doing well i paused it.

Good call!

after drilling down i have a few questions

1- what would be a good CTR on a direct linking campaign. this one seemed to average about 0.40%. where does that stand.

2- what is the point you should cut a banner. is it based on weather the banners spends 3x times payout without a conversion.
or on whether a banner is below a certain CTR.

3- do sweepstake work well for direct linking. i see 117 clicks on one banner and zero conversions.
is this the offer page the issue or just a lack of pre-sell.

1 - Each geo and vertical is different, but I'd say 0.40% is not great. Definitely good for a first attempt though!

2 - There are 2 basic ways to cut banners.

Method 1 - If you're just wanting to compare a bunch of banners and keep cutting the losers to find the winner, please see this thread:

http://stmforum.com/forum/showthread...Banners-Part-1

(Note that this method doesn't take profitability into consideration AT ALL. It will merely identify the best banner in a group, e.g. the banners may all suck including the winning banner.)

Method 2 - If you're wanting to evaluate how likely each banner is to be profitable, please see this thread:

http://stmforum.com/forum/showthread...Banners-Part-2

Caurmen's post on this topic is a must-read:

http://stmforum.com/forum/showthread...nificance-quot

3 - Lack of lander, plus banners need to be improved.

Amy

06-29-2016 10:42 AM #5 vortex (Senior Moderator)

Originally Posted by vincent9

so i tested 2 more offers direct linking.

first campaign

country - chile
pin submit
payout - 0.67 euro

this offer only ran on one carrier (movistar)
when i went into go2mobi to white list the carrier i realised that they only had traffic from movistar in broadband
i knew that pin submits were difficult to convert on wifi but went ahead anyway since i had already prepared the campaign
next time ill check that the traffic source has the carrier options i need before i create a campaign

Carrier-billing offers can be great, especially the one-click kind where all the visitor has to do in order to complete a conversion, would be to click a "subscribe" button.

Go2mobi will sometimes have carriers that will only appear when you filter by wifi - just ignore this. If it says Movistar then you're getting Movistar.

Having said that - carrier-targeting on go2mobi isn't the most accurate (it's not an "issue" that's specific to just them). You'll achieve better targeting by specifying IP ranges. To find these for your carrier, go to http://ipinfo.io/countries/cl (you can do this for any geo by replacing the last 2 letters with the 2-letter country code of any geo), click into every ASN for your carrier (I think it's "Telefónica Móvil" and maybe also "Telefónica S.A" - please google to make sure), copy all the IP blocks and paste them into an excel spreadsheet, then copy the entire column of IP blocks and paste them into Go2mobi.

Targeting by IP isn't only more accurate and will get you higher conversion rates, but you'll also be able to blacklist IP blocks that don't perform as well for you, just like you would blacklist placements.

this campaign had a cap of only 35 leads and wasn't sure if it was worth testing
but after asking on the forum realised that the cap could be raised if the quality of the leads were good enough

Actually it would depend on the advertiser and affiliate network - you'll need to ask your AM to know the situation particular to your specific offer.

Some caps are "network-wide" meaning all affiliates on the aff network can only do a certain number of conversions COMBINED (not likely in your case, with the cap being only 35 leads). Then there are caps that are applied to each affiliate to make sure the advertiser will have time to check the quality of the leads (like you mentioned) before allowing the affiliate to run further and more volume. And then there are caps that are again applied to the individual affiliate, but are hard limits each affiliate will be able to run because there a limitation on the lead volume the advertiser wants to receive per day. This is why asking your AM is always a good idea.

i set this campaign on auto bid to see what would happen
to test that options out

You already know what my suggestion is regarding bidding.

these were the banners

here where the results

I've nevered promoted a fitness app, but my guess is that it may not have broad-enough appeal to be run on RON traffic.

The banners like better though! CTRs have improved and the text is concise and font is big and there's white space which is very important. Images are still way too small to make an impression on people though.

Why not try the larger banners like 320x480 and 300x250? Your "before-after" pics could work wonders on larger banners.

Another thing you can try, with this or future offers you promote, is to target placements that are relevant to the offer. e.g. You can target other fitness-, exercise-, or generally health-related apps.

this might be because pin submits dont convert well on wifi traffic
or because the offer landing page is not very clear.

Again, you were likely getting carrier traffic. Actually, to find out for sure, you can look through your tracker stats, drill down to IP stats, and check ipinfo.io to see which IP blocks and in turn which ASNs the IPs belong to.

And if the offer landing page isn't clear, then adding a landing page may help.

second campaign

germany
app install - paypal
payout - 2 dollars

I agree with your decision to ditch this one. I just don't see a way of making an offer like this convert with broad traffic - not everyone will need paypal. But I could be wrong because I've never promoted this type of offer.

ill stick to Latin american geos for now since they are in my budget and the language is accessible to me
and wont do 1st tier geos till i have more experience and a bigger budget.
i would like to stick to spending 30 dollars a day per campaign while i get a better idea of what im doing.

ill try using auto bidding again in my next campaign to see how that goes
and get a better feel for the difference between auto and self selected bidding

Yes! LATAM would be a good choice. Asian and African geos can be good candidates too if you're looking for low-spend low-payout higher-CR less-competitive geos.

Again you know what I suggested about bidding.

Or, you can always try both (2 camps: one with autobid and the other with really low bid) and compare results.

And please try to pick offers that have really broad appeal. Or, if you want to go a little bit niche (like with the fitness app), try to target related/relevant placements.

If you'd like, you could paste a list of offers in here and I could go over them and let you know which ones have enough broad-appeal.

GREAT progress so far - looking forward to further updates!

Amy

06-29-2016 12:06 PM #6 vincent9 (Member)

wow

thanks!

so much good information there. ill have to read over this a few times and try to make sure i apply all of this. this definitely clears up a lot of things i was wondering about.

try bidding really low - like start from 0.10CPM - and work your way up until you're getting enough traffic to test your banners. This can be a really cheap way to test stuff. And once you get accepted by the larger exchanges, traffic volume should no longer be an issue.

i will definitely do low level manual bidding and start upping the bid over time. that seems like a better move to me just as you advised above.

Why not try the larger banners like 320x480 and 300x250?

i have now started trying out larger banners on my latest campaign. i stuck to 320x50 mainly to learn Photoshop. but now that i have got a handle on the software i will try a variety of sizes.

this is great advice. ill definitely try to figure this out. this could definitely save me money.

And please try to pick offers that have really broad appeal. Or, if you want to go a little bit niche (like with the fitness app), try to target related/relevant placements.

i need to improve my selection skills when it comes to offers. having run just a few campaigns i already feel my understanding has improved a lot and will try to pick better now. i feel that these first attempts was really just to get something out there and start running through the process and making the inevitable mistakes fast.

-one question-

--i am still not very clear on how you target specific placements. how would you know what placements would be appropriate before you do a RON campaign. for example with the fitness offer i pushed, how would i have gone about finding the placements that where more fitness orientated before i ran my campaign and white listing them.

i currently have one more direct linking campaign running and despite it being a likely failure i will run it a few days and just change up the creatives and try to maybe get a lander in there just to see what happens and how much i can change the number of clicks and ctr and potential conversions i can get. i feel ill learn more that way at the moment.

anyway, @vortex thanks for all the replies!!

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