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What is Incentive traffic? (7)

06-17-2016 06:18 AM #1 hgarg604 (Member)
What is Incentive traffic?

I was examining CPAlead.

In which there's column called Traffic - What is that?
What is the meaning of Incentive Traffic?


Thank You in advance

06-17-2016 04:30 PM #2 Mobidea (Veteran Member)

Hey, hgarg604,

Incentive traffic is the common term to explain when a user is paid or receives a reward to either visit a website, an offer, convert on the offer, etc. He won’t visit it because he actually wants to, but because he’s being incentivized to do it.

This means that this traffic has low quality, since there’s no real interest on the website, offer, etc. It’ll also decrease the offer’s ARPU (Average Revenue Per User) since the user can subscribe/install, but he’ll probably cancel everything soon.

Incentivized visitors will generally do only that which is strictly necessary to get the promised incentive (a prize, money, etc.) but nothing more.

Cheers!

06-18-2016 07:10 AM #3 hgarg604 (Member)

Quote Originally Posted by Mobidea View Post
Hey, hgarg604,

Incentive traffic is the common term to explain when a user is paid or receives a reward to either visit a website, an offer, convert on the offer, etc. He won’t visit it because he actually wants to, but because he’s being incentivized to do it.

This means that this traffic has low quality, since there’s no real interest on the website, offer, etc. It’ll also decrease the offer’s ARPU (Average Revenue Per User) since the user can subscribe/install, but he’ll probably cancel everything soon.

Incentivized visitors will generally do only that which is strictly necessary to get the promised incentive (a prize, money, etc.) but nothing more.

Cheers!
Oh! I got it I think

Like the iPhone offers
Visitor keep filling the information and at the end they ask for a payment and he cancel everything....
Right?

07-26-2016 07:49 PM #4 charly_m (Member)

@Mobidea I have seen you have several offers that are Incentivized allowed. I understand it about sweepstakes or something, but how do you incentive someone for Download an App, as you couldn't track it?

Thanks!

07-26-2016 09:46 PM #5 matuloo (Legendary Moderator)

Quote Originally Posted by charly_m View Post
@Mobidea I have seen you have several offers that are Incentivized allowed. I understand it about sweepstakes or something, but how do you incentive someone for Download an App, as you couldn't track it?

Thanks!
Im sure you have played a game on your smartphone where you could get a few diamonds or gold coins if you watched an advertisement, right? This is incentive traffic at its finest. Or a game where you get a bigger amount of diamonds if you install another game and test it out ... this is a very good example of what you asked for. You can track anything as long as you use a tracking link, even links to the app store are regular links actually and they are trackable.

07-26-2016 09:50 PM #6 charly_m (Member)

Yep! I understand. But this could be done just if you own an App, right? Being just a Media Buyer couldn't incentive downloads, right? Or is it someway?

07-26-2016 10:12 PM #7 matuloo (Legendary Moderator)

Quote Originally Posted by charly_m View Post
Yep! I understand. But this could be done just if you own an App, right? Being just a Media Buyer couldn't incentive downloads, right? Or is it someway?
There are networks that sell incentive traffic, so you can actually buy it.

You can also run campaigns when you promise something to the users in exchange for something - this is used a lot to grow email lists for example - offer a free ebook in exchange for their email address ...

The same could be done with app downloads - download this app and you will have a chance to win something ... whether you actually fulfill the promise is up to you. But you are right, tracking this properly would need a custom setup in order to actually identify the users who would be eligible for the incentive. Im not running incentive traffic myself tho, so can't give you more detailed instructions.

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