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How To Scale Facebook Ads These Days? (6)


06-14-2016 11:12 AM #1 twoeyes (Member)
How To Scale Facebook Ads These Days?

I used to run Facebook ads with the old pixel and it is scaling pretty well. 100% white hat traffic
One method is to scale base on number of conversion per days x 10, the other would be duplicate ad sets.

However, it doesn't work much anymore. What's your scaling methods these days? How do you manage to run Facebook
ads and increase budget for winning campaigns?


06-14-2016 12:42 PM #2 brodycurtis ()

Hey Twoeyes,

As we all know Facebook can change from day to day so it really depends on what is happening that day. For the most part i would suggest integrating their pixel with your tracking software that way you can stay on top of what is doing well and what is not so you can put more of your time and money into those ads/demographics that are working. There are also different methods you can use on Facebook to increase traffic. For example some people are able to use a funnel system to drive traffic to multiple offers in a set path.. this can be risky sometimes as some people make it misleading and get their accounts band so make sure its all legit.

Hope this helps!


06-14-2016 12:57 PM #3 Phil ()

hi twoeyes,

can you share some more information about the structure of your campaign(s) and how your funnels are set up?
no need to share creatives or URLs but hard to help without more input.

lots of success, Phil


06-16-2016 06:41 AM #4 neta_oren (Member)

Up


06-18-2016 05:05 AM #5 twoeyes (Member)

Thank you brodycurtis I think it would be great if we can funnel it but without Facebook's misunderstanding and banning account.


06-18-2016 05:05 AM #6 twoeyes (Member)

Hi Phil,

The campaigns are direct sale on Shopify, so take people directly to what they want.
I run a drop-ship business.


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