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Question re carrier traffic (5)

06-13-2016 06:32 PM #1 krass420 ()
Question re carrier traffic

Hey, stackers! One quick question:

Say I've tested some offers and found a few good ones. Doing sweeps, so most offers only allow certain carrier traffic. So what if like two or more of my good campaigns are making money on the same carrier traffic? Let's say three offers are profitable on Telcel but not on other carriers.

Won't I be bidding against myself for the exact same traffic? Should I run in different traffic sources to get more volume? Or maybe choose the best out of all those offers and run traffic to that one only? Not sure what to do..

06-13-2016 07:26 PM #2 matuloo (Legendary Moderator)

There is only "so much" traffic available for any carrier or a set of targeting rules. So in some cases, you simply have to bid against yourself, but do it in a smart way. First of all, make sure the funnels are not exactly the same, so change a banner, the LP or the offer ... or all of them for best results. This way, it's a like a different person running in the same spots and that's happening already anyways, right? You're not the only person running in a particular spot.

When setting the bids, you can either bid the same for all campaigns, which can work just fine or go for staggered bids and place them close to each other.

You will have to watch your performance closely when doing this, if you buy too much traffic from a spot, you will get more hits but the PROFIT might be even lower so keep an eye on it. Try to find the sweet spot and don't create too many campaigns in the same spot.

Scaling to other sources for more volume is always a good idea and that's what you should be doing as soon as you find a working funnel

06-14-2016 01:00 AM #3 simon_89 (Member)

Quote Originally Posted by matuloo View Post
There is only "so much" traffic available for any carrier or a set of targeting rules. So in some cases, you simply have to bid against yourself, but do it in a smart way. First of all, make sure the funnels are not exactly the same, so change a banner, the LP or the offer ... or all of them for best results. This way, it's a like a different person running in the same spots and that's happening already anyways, right? You're not the only person running in a particular spot
I'm guessing the consequent landers after the winning lander would be the 2nd best lander, 3rd best lander, etc.... From the initial test.

06-14-2016 09:51 AM #4 krass420 ()

Quote Originally Posted by matuloo View Post
There is only "so much" traffic available for any carrier or a set of targeting rules. So in some cases, you simply have to bid against yourself, but do it in a smart way. First of all, make sure the funnels are not exactly the same, so change a banner, the LP or the offer ... or all of them for best results. This way, it's a like a different person running in the same spots and that's happening already anyways, right? You're not the only person running in a particular spot.

When setting the bids, you can either bid the same for all campaigns, which can work just fine or go for staggered bids and place them close to each other.

You will have to watch your performance closely when doing this, if you buy too much traffic from a spot, you will get more hits but the PROFIT might be even lower so keep an eye on it. Try to find the sweet spot and don't create too many campaigns in the same spot.

Scaling to other sources for more volume is always a good idea and that's what you should be doing as soon as you find a working funnel
Thank you! Yeah I have a decent blacklist in 3 sources, so maybe run each camp in a different traffic source? Maybe more diversity there, in case 1 offer dies I have two more running. But then I'll have to maintain and come up with angles for 3 separate offers, instead of just one. Or is it better to see which offer is making the most profits and run with that one and put the others in the backburner.

I'm beginning to see that decision making is one of the most important skills to work on in this business..

06-14-2016 10:15 AM #5 matuloo (Legendary Moderator)

Quote Originally Posted by simon_89 View Post
I'm guessing the consequent landers after the winning lander would be the 2nd best lander, 3rd best lander, etc.... From the initial test.
Yes, you want to run the best of what you have You can try to use just the best LP, but it's a good idea to separate the funnels as much as possible, so using different LPs is the best option.

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