Monetizing your mobile traffic can be a great challenge. You need to be mathematical, have experience and trust your gut feeling to make the best possible decisions.
This being said, we all make mistakes but they help us to learn our lessons grow professionally. That's why we decided to share tips with you that will help you to get the best out of your traffic.
1. Choosing an Ad Network
When choosing an ad network its important to take into consideration what you want to promote since it affects which agency to choose for obtaining the best results.
For example, if you have an offer that converts better in a certain mobile operator, you should work with an Ad Network that specializes in 3G segment. Furthermore, if you have a good product in Thailand, you must make sure you choose an Ad Network with strong volumes in the given country.
2. Select the segment/TARGET
The target of your campaign should be broad enough to reach the volumes that you aspire. Afterwards you have to analyze the results and optimize by focusing only on the most profitable segments.
3. Choose your banner wisely
Try having between 3 and 5 rotating banners. This will help you to optimize your CTR and conversion rates in most efficient manner. If you use less banners, its hard to compare the performance. If you use a few more, you'll obtain the relevant statistics and your campaign performance will improve!
New formats in the market with high conversion rate:
Standard Formats :
-Pop up / popunder ( mobile/ desktop)
-Full Interstitial (no redirects)
-Prevideo interstitial
-Floating
Special Formats :
-Download Button
-Fake player
-Whatsap push
-Floating call
-Tabs/Dating Menu
For any further information contact us via skype (maria.toledo.spx / antonio.spx) or via mail contacto@spiroox.com.