Newb*Mobile Cookbook: The Appetiser*2016 w/Creatives (13)
Hi there, just started my first campaign ever. Following the mobile cookbook appetiser. Thanks a lot @caurmen for writing it.
So I signed up for Go2Mobi and ran an the highest converting offer from Aragon Advertising with the following criteria: non-english, under $1 payout, and mobile pin submit (per an article I read about what's working for 2016).
Of this list, I found the Mozzi Samsung Galaxy S6 WEB/WAP VN | MO Submit Mobile Subscription. This is a mobile pin submit offer targeting Vietnam, with specific carriers.
After a few hiccups on Go2Mobi -carrier labeling is a bit off at the moment at Go2Mobi. All the carriers that I am allowed for this offer were showing up red with a line through it. After a few hours of no traffic, I began to think something wasn't right. I dug a bit on the appetiser thread and found out that if the carrier's label is in red letters and has a line through it, that label is no longer directing traffic. You will need to contact Go2Mobi support and ask them what the correct labels are.
Further, the new labels that I asked for had a "wifi" tag, which I was interested in the carrier data traffic and found out after a further discussion with support, that it is incorrectly tagged as wifi and it is something Go2Mobi is working on. So basically, just contact support for any carrier specific issues to get them sorted out.
So after that was sorted, I was able to start the campaign and let it run.
As of right now, I have hit my $20 spent limit ($20.18 to be exact) and 0 conversions. The postback is working fine as my offer network is reflecting roughly the same amount of clicks (1200-1500 clicks) as Go2Mobi. I have used all the same settings in Go2Mobi as suggested in the appetiser guide.
My CTR for overall campaign is 1.47%. Highest banner CTR: 2.59%. Lowest banner: 1.08%.
Since this campaign has reached the $20 spend mark, with no conversions and all settings seem to be correct, I will be on the hunt for a new offer. I will be looking for a good mobile pin submit, but open to a sweeps or other non-app install mobile offers.
I have attached the banners I was using.
Decided to test another $5-10 on this campaign but with new banners. I am changing "click here" to "enter your number". I figure since I am going straight from a banner to the mobile pin submit offer, it might be better to prepare the clicks for what's in store.
New banners:
Good stuff! (And good tips on the carrier issue - I'd suggest making a separate post about that so that more people will find it).
Definitely the right call to make to look for another offer - you COULD try another angle but with no conversions at all you're probably better to go straight to a new offer.
Great stuff on starting fast, and well done for sharing your creatives too! They're bold, colourful and easy to read - nice work. And the CTRs look pretty good.
You might want to split-test a generic high-CTR banner or two - see Vortex's recent thread - as well. Have you done any spying to see what's working in the geo you're targeting?
Good work, and looking forward to your next updates.
Originally Posted by caurmen
I have not, any suggestions on low cost spying? I recently checked out Adplexity, but it's a little steep and would tighten things up a bit; is it highly recommended for a lower budget newb?
Kind of stuck in limbo at this point, applying to become a new affiliate at various companies and waiting for AM's to get back to me with new offers. Will update with results when new offer is acquired and tested.
Nice start! Thanks for your follow-along! 
I only have a few comments for you at this point:
1)Regarding caurmen's kind mention of my thread - here it is for your reference:
http://stmforum.com/forum/showthread...isplay-Traffic
2)For something like sweeps, you really need to use a lander! Either get a subscription to adplexity or do some spying in the wild manually to find some sweeps landers. Rip at least 3-5 landers to start. THEN throw in some generic banners into your current mix.
3)Instead of one offer, why not test 2-3 offers to case a wider net? Stick with proven offers that are recommended by AMs for now. Once you know which lander and banners work, you can test a lot more offers.
4)Sweeps are doing well on pop traffic as well, so if you want to eliminate one of the variables - i.e. banners - you can do your offer testing and lander testing on pop traffic first, then once you have a winning combo, take them to display traffic and test banners.
Good luck and I'll be monitoring this thread for further updates!
Amy
Are you pausing the banners following statistical significance or what are you basing it on?
I paused all besides the highest CTR banner
Originally Posted by castle
Offers from top to bottom: Denmark What'sApp backgrounds, Luxembourg Content DL, Luxembourg Content DL, Kenya Anti-Virus, Estonia Content DL, Estonia Content DL.
However, make sure you're spending enough on each offer to see whether it has potential or not. For some of these you haven't even spent a dollar testing. Keep in mind that most campaigns, even the ones that have potential, will not be profitable right off the bat. You'll need to collect data and cut stuff like banners and placements, and identify profitable and unprofitable traffic segments. For example, if you see that ios is converting a lot better than android, then you may want to just target ios. But you won't even see this trend until you've made a few conversions. And if you only spend a little bit of money on an offer, you won't get any conversions!
Of course that's not to say you must run every camp until you start to see conversions. You do need to make a decision to cut your losses at some point if the offer just doesn't convert, or if conversion rate is way too low.
Another thing to consider is whether the type of offers you're testing will even convert on generic banners - some offers will require more preselling to convert and won't be good candidates. Moreover, even if an offer DOES convert on generic banners, do keep in mind that it would be a good idea to go beyond generic banners and test banners that are relevant to the offer. The generic banners are mainly used for a quick test to find promising offers when you're mass-testing offers, or all geos of an international offer. Once you find an offer that converts, some relevant banners may make it convert much better. I see that you're already doing this - testing relevant banners.
So don't base your cutting decisions on CTR!
Knowing how to cut banners is VERY important! Here's the best thread on the topic:
http://stmforum.com/forum/showthread...nificance-quot
I would suggest for you to re-evaluate your banners stats again to see if your previous banner-cutting decisions were statistically sound.
Amy
(On second thought: Considering that generic banners aren't doing any selling and are simply used to get as many eyeballs on the offer as possible, you may be justified in cutting based on banner CTR. General speaking though, a high CTR doesn't always translate into a higher CR. This is why it would be wise to cut based on CR. So, cut based on CTR at your own peril.
)
Originally Posted by ametzgus
Originally Posted by vortex
- Brian
PROBLEM: Got a conversion after using pre-landers and no postback of conversion to either
EDIT: -it seems when setting up your traffic source, there's an option to add a postback link to your traffic source. I did set this up originally. I just forgot and didn't realize what I was doing-just following steps. Also, I didn't put a postback link into for
@ametzgus
Thanks for the Follow Along and being so thorough with your post. I'm preparing to launch my first campaign in a similar fashion, and your methods/questions will definitely help me out. Looking forward to additional posts about your campaign status!
Clay
Some GREEN! Very nice!
Pop is easy to learn, but campaign performance can fluctuate a lot. You were making great progress with that display camp. Generic banners aren't the be-all end-all. Once you've identified some good exchanges > banner sizes > placements, the next logical step would be to start testing original banners that are relevant to your offer. Now you have experience AND success with 2 traffic types! Always good to have a plan B.
Looking forward to that full report!
Amy
Home > Mobile > Follow-along Campaigns