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Question abut discrepancy in clicks between tracker and affiliate network (7)

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A few days ago I launched a campaign on PopAds and noticed that there was a huge difference between the clicks registered in Voluum and the ones in the affiliate network, like a 30% difference between both numbers. Yesterday I launched another campaign with the same offer, same traffic source and this is what I got:




So there is like a 50% difference on the number of clicks registered. between Voluum and the network After checking, I saw on voluum that there were multiples clicks on the call to action button from the same ip:



So my questions are:
1- Does the affiliate network, in this case Clickdealer, only register 1 click even if the same ip clicked multiple times?
2- How and why i'm getting multiples clicks from the same IP? Because i'm buying pop traffic but only primespot and I don't really get why the users will click so many times, considering that the landing page has a quiz to access to the call to action button.

And this has happened to me with all the landing pages that I was testing.

I'm new to using voluum so I don't know what i'm getting wrong here or if this is normal. I would appreciate any help.
Thanks

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Best thing will be to discuss this with your ClickDealer AM but I assume they are only registering 1 click from a single IP (unique click).

As for many clicks frome same IP? A good chance you are dealing with bot traffic. Bots are very smart so using a quiz or something wont help with that regard.

If it is bot traffic (there are threads on the issue in the forum on how to detect) there are several things you can try. One thing is to put a frequency cap on your ad(s), for example 1 to 24 hours (It will reduce traffic volume but will help reducing the bot traffic as well).

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My manager is sleeping now haha so I wanted to fix this today. I haven't considered bot traffic but now that you say it, I think it's maybe the reason, will see if there is threads about that here. Currently I have the cap in 1/24 hours. Should I expand it more?
Will also check the website id's from where those users are coming.

Thank you for the help

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Okay, so I have confirmed that the network only register "unique clicks". So I will pass to research on to bot traffic since that's the only way I can think an "user" would click 16 times.

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Hey Guille,

CD just like Adsimilis, uses CAKE as a tracking platform. It registers all clicks, but by default you only see Unique clicks. You can either ask for your AM to add Total clicks to the stats overview or pull the Total number of clicks from the system by going to Reports > Click report > and tick the "Show All Clicks" mark. Hope that helps, see screen

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I have checked an even in there, a 100 clicks difference still exists

But I guess that now that I know that they are bots, I will focus on that.

Thank you!

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Yup, affiliate network will always show less clicks, counting uniques is one reason, there is some clickloss and some clicks will get redirected away because they are out of targeting.

What you are seeing looks like bots indeed, this is one of the burdens we affiliates have to carry and deal with

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