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CTR for landers more than 100% (7)

06-07-2016 01:47 PM #1 suitup (Member)
CTR for landers more than 100%

Hi fellow STM members, i need some advise on these.

I have a few landers which yield more than 200% CTR in my Voluum which is very abnormal. Anyone has such problems? please advise.

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06-07-2016 07:05 PM #2 bobliu (Member)

What is your current setup looking like?

06-07-2016 10:24 PM #3 matuloo (Legendary Moderator)

This is most likely cause by some redirect scripts. Do you use any back-button redirects or timed auto-redirects on those LPs?

06-08-2016 09:11 AM #4 suitup (Member)

Thanks for answering. yes i do. i have added a back redirect script in it. Will a window orientation script affect this too?

06-08-2016 11:44 AM #5 matuloo (Legendary Moderator)

Quote Originally Posted by suitup View Post
Thanks for answering. yes i do. i have added a back redirect script in it. Will a window orientation script affect this too?
Depends on how the script is configured and where it sends the visitors. If you configure the backbutton to send users to a different campaigns, it will not mess the numbers up so much. This is what you should actually do anyways, so you can track the performance of the campaign without the influence of any redirects.

Window orientation script - you mean that it will detect how the phone is turned, right? This should not affect the CTR unless it actually forces a reload or something. For the click to be recorded by Voluum, the "click" url has to be loaded, so keep that in mind when playing with scripts.

06-08-2016 01:06 PM #6 suitup (Member)

the window orientation script allows the phone to be viewed on mobile phones only. If being viewed on desktop, it will be direct to my offer page.

my back redirect script will send the visitors to my offer link as well. so does it mean that i have to create a separate campaign for my back redirect ? thanks for answering my questions. really appreciate it

06-08-2016 09:45 PM #7 matuloo (Legendary Moderator)

Quote Originally Posted by suitup View Post
the window orientation script allows the phone to be viewed on mobile phones only. If being viewed on desktop, it will be direct to my offer page.

my back redirect script will send the visitors to my offer link as well. so does it mean that i have to create a separate campaign for my back redirect ? thanks for answering my questions. really appreciate it
Ok, so in this case I would suggest to make 2 more campaigns, one for the desktop fallback and another one for the backbutton redirect. This way you will be able to analyze these monetization channels separately. You will loose the tracking tokens, but with some custom coding, these should be transferable too.

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